Civil Municipal Magazine - Dec 2023

337 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 12 SUFFOLK PUBL IC SCHOOL DISTRICT “I’m really big on students participating in extracurricular activities,” Dr. Gordon begins, “the Nike deal we have is better than a lot of Division I Nike deals.” What makes the Suffolk-Nike partnership so special is that it is applied at all levels. From elementary to middle to high school, students and staff all wear athletic apparel adorned with that all too iconic “swoosh” Nike is known for. This culture of high-value partnerships synergizes extremely well for both sides of the equation— students and teachers get first-rate support, and the companies get to see their logos and slogans advertised through the Suffolk Public School community where the Suffolk Public School Division is located. That includes sporting and band events and even school board meetings. Dr. Gordon captures the sentiment quite nicely, saying, “When people see that Suffolk Public Schools have unique partnerships with Nike, Pepsi, and Townebank here locally, that lets [them] know that this is world-class.”