Civil Municipal Magazine - Dec 2023

196 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 12 However, even when there isn’t a big celebratory event, New London still manages to teem with color and vibrancy. “New London has some great partners enhancing the quality of life in our community. One organization I’d like to highlight is the New London ATV Club. This partner provides services within and around our region to promote safety and responsible operations to highlight New London as a great location for ATV/UTV adventures, directly creating economic growth in our community,” says Mayor Mark Herter. On the more artistic side, the city also partners with the Wolf River Art League, which “in about four years, [has] created 70 murals all over the city… [and] done a wonderful job of colorizing New London,” Hoerth says. Ultimately, New London’s vision for the near future revolves around a thriving downtown, a welcoming community, and a growing economy. With commitment, collaboration and continued collaboration with key partners, their endeavors have and will continue to ripple out and transform New London into a tapestry of peace, prosperity, and progress. PREFERRED VENDOR/PARTNER n Cedar Corporation www.cedarcorp.com n First State Bank bankfirststate.com n Lynn Tank Agency LLC www.lynntankagencyllc.com n S.C. Swiderski, LLC scswiderski.com