Civil Municipal Magazine - Dec 2023

195 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 12 THE NEW LONDON AREA CHAMBER OF COMMERCE this, the Chamber of Commerce also ensures that the city has an ample dose of cultural vitality to go with its rapid growth. The Chamber of Commerce hosts nine major community events a year to bring the community together. This year, the city maxed out at 220 vendors to accommodate the fall festivities. Some of these events include the Fall Festival, similar to the Fox Valley Oktoberfest, as well as the massive pre-festival car show that has routinely attracted thousands of people from all over the state. There is also the Winter Wonderland Parade, a beautiful Christmas event that also draws in significant tourism, as well as the annual Irish Fest and Parade, organized by The Shamrock Club of New Dublin, which brings anywhere from 10,000 to 30,000 people into the New London area during March. work with developers and scrutinize zoning codes to see what can be done to make housing more affordable. Currently, the most effective method revolves around Tax Increment Financing (TIF), a public financing method used to fund community development. The city accepts financial loss on behalf of the projects in the form of foregone tax revenue. “That’s what’s helping drive that new 98-unit apartment complex. Without that TIF funding, that apartment complex probably would never come to fruition,” Hoerth says, expressing immense gratitude over the collaborative efforts that have made development in New London possible. A Thriving Center of Eventful Culture With all of this development underway, it goes without saying that it’s all for the sake of enriching the lives of the people who live and work in New London. Regarding COMING SOON TO NEW LONDON! Find Your Next Apartment: SCSwiderski.com Enjoy a Maintenance Free Lifestyle With Professional Service COME HOME TO