Business View Civil and Municipal | Volume 2, Issue 12

141 CIVIL AND MUNICIPAL VOLUME 2, ISSUE 11 located. “We have lots of land available there and are receiving inquiries in that regard,” boasts Pallares. “It is all exciting! Besides this, our airport, which is just north of the industrial park, is planning to bring in potential air passenger service to Las Cruces. So we’re revamping the airport, revamping the industrial park, looking to do infrastructure improvements at the park – repaving some streets, changing entry and wayfinding signs.” A robust marketing plan is being developed for the industrial park, as well as getting it listed as a Certified Site that has done all the due diligence to be considered for that designation. Once the certification is approved, the Las Cruces Innovation and Industrial Park could be listed on the Certified Sites website, where they would make information available to industries that want to relocate. Pallares admits, “I’m feeling very confident about the park. It’s moving forward, lots of industry interest, lots of new business potential, and lots of availability of land. We have LAS CRUCES , NEW MEX I CO that capacity to take on further production.” In other news, the City of Las Cruces is partnering with the Arrowhead Center to do the Las Cruces BizSprint, which happened as a response to COVID-19 pandemic when businesses were in dire need of assistance. The Las Cruces BizSprint offers a business accelerator that incorporates a tailored curriculum geared to address transitioning businesses to online spaces and focus on recovery from COVID-19. Participating businesses can explore potential new markets through a customer discovery process and access a network of true experts in a variety of fields for free. Pallares notes, “They gain a whole team of consultants, one-on-one sessions, and connections to industry. We are very happy to have our partnership with NMSU’s Arrowhead Center.” As for residential development, the Housing and Neighborhood Services section of the Economic Development Department has completed