stewardship, recognizing that sustainable visitor growth depends on preserving the qualities that make destinations attractive in the first place. The approach has gained urgency as outdoor recreation tourism surged during the pandemic, bringing both opportunities and management challenges. Visit Wenatchee is the city’s brand.The tagline is we are the heart of Washington, of Central Washington,” Gloria explains. “Everything that was created here was created by residents for residents. Our Visit Wenatchee brand is really about recognizing the authenticity of the community that we’ve built here and inviting others to share in the experience.” Wenatchee has many top quality venues for arts, entertainment and hospitality that contribute to local tourism and quality of life for residents including the Numerica Performing Arts Center which welcomes over 34,000 visitors each year. The strategy emphasizes responsible recreation, particularly important given Wenatchee’s proximity 232 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 08
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