philosophy that maximizes efficiency when upgrading utilities. “If we’re going to replace the waterline, we’re going to go ahead and look at the sewer and do the paving all at once, upgrade the curb ramps,” Gloria notes .“We have limited resources, so we have to start strategizing and planning on how to use those effectively for the highest and best use.” The crown jewel remains the Apple Capital Loop Trail, a 22-mile paved system that connects parks, businesses, and residential areas while serving as both recreation amenity and transportation corridor, showcasing how infrastructure can serve multiple economic development objectives simultaneously. Recently, the City of Wenatchee and the Chelan County PUD invested over $12 million in upgrading amenities on this beloved trail. AN AUTHENTIC AND SUSTAINABLE TOURISM STRATEGY Tourism marketing often emphasizes manufactured attractions and visitor convenience over community character.Wenatchee has developed a tourism strategy that prioritizes authenticity and environmental Tricia Degnan, CTC Manager e. ctc@cdrpa.org w. ncwctc.com p. 509-661-3118 Premium amenities for you and your guests at Central Washington’s premier meeting center. Our advanced A/V systems let you connect face-to-face with clients and audiences worldwide—no travel required. It’s reliable, easy to use, and can save your business time and money, with full support from our on-site tech team. 231 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 08 WENATCHEE, WA VOLUME 4, ISSUE 01
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