aims to convert what Welday calls “a traditional suburban arterial” into something entirely different. “The intent is to transform it from the place that you drive through to get to somewhere else, to the place you want to come to,” he says. “You can go to your home, and you can walk or bike over to the restaurant to eat or to pick up your groceries at the store down the street.” Along these lines, JRC Real Estate Investments is developing 248 apartments with up to 30,000 square feet of commercial space in the new mixed-use district. TOURISM AND HOSPITALITY ON THE RISE California’s tourism industry has rebounded strongly from pandemic lows, but few regions are positioned to capture growth like the Inland Empire. Rancho Cucamonga sits at the intersection of major transportation investments that will fundamentally alter visitor patterns across Southern California.The city’s hotel market already outperforms regional competitors, setting the stage for significant expansion. Hotel performance metrics tell the story of rising demand.“We continue to do well, our hotels continue to do well in comparison to other cities in the Inland Empire and the region as a whole,” Marquez says. “There’s certainly a market, and we’ll continue to be one for additional hotels in the future.” The newest addition, Sanctity Hotel, features the city’s first rooftop bar and has exceeded expectations since opening. Brightline West will drive much of the future growth. The high-speed passenger rail connection to Las Vegas could deliver roughly 500,000 visitors annually who use Rancho Cucamonga as their Southern California base. “That ridership lends for the opportunity for a couple new hotels in the city and probably some in other areas in close proximity,” Marquez explains.The system will also tap into the 5 million international visitors who fly into Las Vegas each year and may prefer rail travel to driving. Sanctity Hotel’s Durango Cocina & Rooftop restaurant and rooftop bar meets untapped demand. 191 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 08 RANCHO CUCAMONGA, CA
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