M AS RE’S E Rancho Cucamonga, a 175,000-resident city in San Bernardino County, California, has become a magnet for Fortune 500 companies and advanced manufacturers, from Coca-Cola’s first new Southern California bottling facility in decades to biopharmaceutical firm Amphastar Pharmaceuticals. What separates this Inland Empire community from countless other municipalities competing for investment isn’t just location, it’s an unusual focus on longterm planning that actually gets executed. “Every city has a vision, every city has a plan, but our passion for our vision is unlike many others,” says Matt Marquez, the city’s Economic Development Director. “We’ve always been a city that’s had a plan and a city that’s done things differently than others.” The current iteration, known as PlanRC, signifies a fundamental shift from traditional suburban 182 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 08
RkJQdWJsaXNoZXIy MTI5MjAx