way for a new era of self-determined growth and progress. Julie Sowles, Deputy City Manager over Civic and Cultural Services, and Matt Burris, Deputy City Manager over Community and Economic Development, shared their insights on the City’s journey and ambitions. “Our origin story is rooted in wanting to control our growth and development,” Burris explains. “Our founders envisioned a different type of community from what existed in the Inland Empire at the time.” This vision has guided the City’s policymakers, who are known for their bold ideas and patience in realizing long-term plans. MASTER PLANS The City’s commitment to planning and development is evident in its recent updates to the General Plan and various master plans. Adopted in December 2021, the updated General Plan sets the stage for future master plans, including those for the area around the minor league baseball stadium and civic center as well as the economic development strategy. The economic development strategy, updated every five years, plays a crucial role in guiding the City’s efforts.The latest strategy, influenced by community member insights gained during the General Plan update, focuses on changing development patterns to attract a more vibrant and diverse community.“We aim to create urban, active, and vibrant spaces that appeal to younger and diverse professionals, middle managers, and executives,” Burris notes. ECONOMIC DEVELOPMENT Rancho Cucamonga’s economic development strategy leverages its strengths in manufacturing, finance, insurance, real estate, and professional services. Recognizing Rancho Cucamonga’s competitive advantages, the strategy aims to support and grow these industries. While the City’s thriving logistics industry expanded during and after the COVID-19 pandemic, the City also seeks to reduce the long commutes of its educated residents by attracting more local jobs in white-collar industries. Burris highlights the importance of regional economic development partnerships and transportation investments.“We’re looking at major transportation investments, including high-speed rail connecting Rancho Cucamonga to Las Vegas, which will enhance our regional economy and provide new amenities, transportation options, and housing.” TRANSPORTATION PROJECTS One of the most anticipated projects is the Brightline West high-speed passenger rail, which will connect Rancho Cucamonga to Las Vegas with stops in Hesperia and Apple Valley. This all-electric, zero273 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 08 RANCHO CUCAMONGA, CA
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