Civil Municipal Magazine Aug 2023

136 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 8 “It should not go without saying”, continues LeCerf, “that all of the Town’s unique activity centers collectively create a successful community full of opportunity for residents and visitors”. “The goal for us has always been to position Johnstown as the preferred location in Northern Colorado”, said Sarah Crosthwaite, Economic Development Manager, “based on our successes and vision, we are focused on a diversification of businesses both big and small that contribute to our business ecosystem and create quality jobs for the region”. Attracting more businesses Johnstown’s position as a preferred location in Northern Colorado could be said to have started with the successful attraction of Scheels All Sports. As Mayor Mellon recalls, “that one was a real reach for us, but we got it done”. Scheels, originally only located in the Midwest, first set their sights to expand into Colorado in 2017 and the Town of Johnstown was the community they selected as their first location in the Rocky Mountain region. As of today, Scheels