Civil Municipal Magazine Aug 2023

127 CIVIL AND MUNICIPAL VOLUME 4, ISSUE 8 HARDYSTON TOWNSHI P, NJ to enhance its emergency preparedness. “We have installed redundancy measures such as emergency generators at key facilities. This ensures that we can provide warming or cooling stations during emergencies such as hurricanes,” she explained. The township’s commitment to robust infrastructure is further underscored by its long-term capital plan for roads and other municipal facilities. Despite being a rural area, Hardyston understands the importance of high-speed connectivity. Piccolo-Kaufer admits, “Broadband connectivity is an issue in these parts. While the township hasn’t made direct investments, we are supportive of companies expanding broadband services.” Cultivating Commercial Growth: A Conscious, Environment-friendly Approach When it comes to commercial expansion, Carl Miller, councilman and chairman of the Economic Development Commission, details Hardyston’s careful approach. “We’re looking for clean industries that are compatible with the town and share our values. We avoid businesses that pose pollution risks,” he shared. The town council is also investing in underutilized township-owned properties, exploring potential opportunities like siting solar energy facilities. However, attracting certain types of businesses, particularly chain restaurants, poses a challenge due to Sussex County’s lower population density and restrictive liquor license regulations. Miller acknowledged, “We’re at a disadvantage. These businesses conduct demographic studies and find we lack the critical mass to support their models. The liquor license regulations based on our population, around 8000, would only permit two licenses. Although we have more than two licenses, grandfathered in through the years, it impedes chains that wouldn’t consider setting up shop without one.” Despite these challenges, Hardyston’s approach toward economic expansion remains thoughtful, balanced, and conscious of the unique characteristics of the community it serves. Fostering Small Businesses: The Backbone of Hardyston’s Economy In Hardyston, small businesses and entrepreneurs find a welcoming and supportive environment. As Miller highlights, “Small businesses that can operate without the need for liquor licenses are what we thrive on.” The township actively encourages ‘mom and pop’ enterprises, a testament to its business-friendly ethos. Miller recounts the strategic efforts made since the late ‘80s to foster this environment. “We’ve engaged all facets of the town — from the council and the land use board to the building, fire, and police departments — to support business growth. Our aim is not to obstruct but to facilitate their survival and success.” A tangible manifestation of this commitment is the revision of a restrictive sign ordinance that hampered advertising for new businesses.