A CHARMING DESTINATION “We’re a county of 30,000 people, so we’re not big,” describes Dave Carlson, Economic Development and Tourism Manager.“We’ve got 10 municipalities, cities, and villages, and then a lot of rural areas with small communities of 500 to 3,500. We’ve got a lot of hills and valleys and rivers and parks and welcoming towns and unique shops and restaurants.” Carlson highlights a recent destination and marketing survey of 400 visitors to the region. “One of the big findings was a top 10 list of words that really describe Trempealeau County from an outsider’s point of view: beautiful, peaceful, friendly, rural, natural trails, water, recreation, welcoming and safe,” he conveys.“Those same things that the locals take for granted are things that people don’t find elsewhere, and they kind of have a hunger for.” SCENIC DRIVES, BIKE TRAILS, AND RECREATIONAL AMENITIES Tourism in Trempealeau County is more than just picturesque landscapes. It’s also about engaging in a variety of outdoor activities, such as the extensive network of trails, sure to bring a sense of adventure and tranquility.The county’s cycling infrastructure is top notch, as Carlson describes,“We have 487 miles of paved and back roads in the county, going all over the place.” Biking enthusiasts can experience a variety of options ranging from gentle scenic rides to challenging routes that Carlson says are comparable to the “Tour de France, except in Trempealeau County.” In addition to biking, Trempealeau County’s rural roads offer numerous opportunities for leisurely drives that showcase the breathtaking views. County Administrator, Rebecca Glewen recalls, “When I initially moved here, I had to take some opportunities just to pull over and to really take it all in, because it is so beautiful and some of the scenic overlooks that we have here are just incredible.” The county is also home to an array of parks and recreation areas, including the renowned Perrot State Park, overlooking the majestic Mississippi River. “It’s a great opportunity to get outside and hike,” Glewen notes,“And then when you mix in the really unique shops, the quaint downtowns and then the apple orchards and wineries, and little marketplaces, it makes Trempealeau County a really great place to visit and stay.” THE IMPACT OF ASHLEY FURNITURE Trempealeau County’s economic landscape is equally remarkable, largely due to a long-standing partnership with Ashley Furniture, a company whose 191 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 04 TREMPEALEAU COUNTY, WI
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