Civil Municipal - April 2024

impactful stories and notable achievements that have characterized its evolution. “Last year marked a significant milestone for us as we celebrated our 25th anniversary, signifying a quarter-century of dedicated efforts and transformative initiatives.” Throughout its illustrious history, the program has catalyzed over $1 billion in public and private investments, paving the way for developing more than 4,000 new small businesses statewide. These businesses, in turn, have given back to Main Street districts across the region, breathing new life into once-neglected areas and fostering lively communities. But the program’s impact extends far beyond mere economic figures. McPherson emphasizes the role played by volunteers, whose time and dedication have translated into nearly a million volunteer hours over the past 25 years. This commitment, valued at $29 million, underscores the deep-rooted sense of community spirit that defines the program’s success. TOURISM AND SOCIAL BENEFITS Drawing from Maryland’s tourism economy’s rebound from the challenges posed by the COVID-19 pandemic, Main Street, Maryland, is primed for a strong year ahead. With nearly $19.4 billion in customer spending in 2022, the state’s tourism sector reflects a promising trajectory, setting the stage for vibrant Main Street communities to thrive. “Main Street Maryland communities rely heavily on customers that focus their spending locally and visitors looking for one-of-a-kind experiences,” McPherson emphasizes. “With Maryland Tourism’s economic impact data showing a rebound from COVID, we are optimistic that this coming year will be strong for Main Street.” Outdoor enthusiasts flock to the Main Street communities, drawn by the promise of unparalleled recreational opportunities. From fishing in serene bay waters to hunting in expansive forests teeming with wildlife, there’s no shortage of ways to commune with nature in Maryland’s Main Street towns. Miles of pristine trails beckon hikers and bikers to explore the state’s natural beauty.At the same time, kayakers and paddleboarders glide along tranquil waterways, soaking in the sights and sounds of the Chesapeake Bay region. These unique features converge to create immersive visitor experiences that leave a lasting impression on all who venture into Maryland’s Main Street communities. THE MAIN STREET APPROACH In adapting its approach to address the diverse needs and characteristics of communities across Maryland, Main Street Maryland adheres to a time- tested model known as the Main Street Approach. Developed by the National Main Street Center, this framework encompasses four pillars of work: design, promotions, economic vitality, and organization. “Each pillar plays a crucial role in guiding community revitalization efforts,” McPherson explains. “From 23 CIVIL AND MUNICIPAL VOLUME 5, ISSUE 04 MARYLAND’S MAIN STREET DEVELOPMENT PROGRAM