Civil Municipal - April 2024

the eagerness of elected officials to deploy them strategically are underlined. These initiatives reflect Newberry’s proactive stance in fostering a favorable business environment, aimed to attract a diverse range of commercial and industrial enterprises and ultimately contribute to the town’s continued prosperity and vitality. NEWBERRY’S FESTIVE TRADITIONS The illustrious Watermelon Festival is at the core of Newberry’s heritage, a cornerstone of the town’s identity. Mayor Marlowe proudly highlights its distinction as the “longest continuous running watermelon festival in America.” Kennard, a Newberry native,marvels at the festival’s organization solely by volunteers, a tribute to the community’s dedication and passion. The festival is a mosaic of delights, offering everything from contests to crafts, music, and the iconic watermelon seed-spitting competition. But beyond the festivities lies a deeper sense of unity, 149 CIVIL AND MUNICIPAL VOLUME 5, ISSUE 04 NEWBERRY, FLORIDA