WWW.RESIBRANDS.COM ResiBrands BUILDING THE TRADES OF TOMORROW
BUILDING THE TRADES OF TOMORROW RESIBRANDS AT A GLANCE RESIBRANDS WHAT: A modern pioneer in the blue-collar sector, building a dynamic portfolio of home service franchises dedicated to empowering entrepreneurs. WHERE: ResiBrands operates across the United States through its growing network of franchise locations, with each brand serving the needs of homeowners in its local market. WHERE: www.resibrands.com 1 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09
E ResiBrands is a company that should be considered the blue-collar work sector’s ambitious trailblazer. What began as a single painting company in 2011 has blossomed into ResiBrands, a dynamic portfolio platform dedicated to elevating the trades. This outstanding organization is dedicated to a single, inspiring mission that guides every decision within its operation: to build the greatest trades organization on the planet by empowering 1,000 entrepreneurs to build elite blue-collar businesses. And fortunately, at the rate that it’s moving, 1000 can be considered the minimum number. This ambitious goal is pursued through a family A MODERN PIONEER EMPOWERING ENTREPRENEURS TO MASTER BLUE-COLLAR BUSINESS 2 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09
of brands, including That 1 Painter, Garage Up, Pink’s Window Services, Action Exteriors, and Monty’s Handyman Services. Each brand benefits from a shared foundation of systems, coaching, and a common culture, creating a cohesive and powerful network designed for success. This meticulously curated set of home service brands, under the ResiBrands roof, has created a unique franchise model that sets its entrepreneurs apart from the competition. Additionally, ResiBrands has established supportive, long-standing relationships with some of the top performing companies within their respective industries. Powerhouses like Company Cam and Sommer have become crucial partners in ensuring that the ResiBrands operation remains sharp, responsive, and synonymous with the superior quality it’s known for. More internally, the ResiBrands family of franchises, despite its diversity, is connected by a centralized system of shared services, including its in-house creative team and appointment setting center which both provide distinct advantages that a standalone company simply can’t match. ResiBrands has emerged today as a thriving network of elite entrepreneurs, all operating with shared excellence and known for their craftsmanship and modern business practices. It’s time to discover the invaluable details of how this company continues to expand its portfolio and deepen its enablement. A MODERN TAKE ON THE TRADES ResiBrands covers a wide range of home services under its umbrella, and while these services are necessary for home-owners, they aren’t necessarily the most engaging to interact with. As a perfect remedy, the company’s leadership has taken a bold and innovative approach that paints the clearest picture of what ResiBrands offers. “Our goal is to make ‘boring’ beautiful, so we obsess over branding and storytelling so that nextgen homeowners actually want to interact with the trades,” says Chief Executive Officer Steven Montgomery. The company’s brand momentum, with That 1 Painter being recognized as one of the fastest-growing painting franchises, stands as proof of the company’s brand effectiveness. A key component of this success is its in-house creative and marketing arm, ResiCreative, which fuels consistent lead flow and gives franchisees a real head start from day one. ResiCreative is at the heart of ResiBrands’AlgorithmEngagment-Optimized (AEO) content engine, which 3 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 RESIBRANDS
produces optimized short-form and long-form videos, local user-generated content, and creator collaborations to maximize visibility. This approach is even further amplified by the largescale visibility of ResiBrands’ large, multi-site web footprint that spans across all brands and territories. Beyond digital marketing, ResiBrands also builds community goodwill and brand recognition through unique, in-person initiatives.“We run local ads with our franchise owners as the face of the company in a way that makes them the star, and soon people all over the city start to recognize them,” Montgomery explains. As Montgomery describes it, ResiBrands’ “local celebrity ad strategy” creates a powerful connection with potential customers who begin to see the owner as a trusted local figure. Additionally, the company’s nationwide “Paint It Forward” influencer collaboration, activated in partnership with Sherwin-Williams, further adds to its unique local presence. In March 2025, this initiative delivered makeovers to over 100 deserving families and local nonprofits, activating creators and building goodwill that ultimately converts into business down the line. It’s an approach that proves giving back is at the core of who ResiBrands is as an organization, weaving community involvement directly into its growth strategy. 4 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09
FIELD VISIBILITY IN THE PALM OF YOUR HAND Multiple crews, multiple job sites, every photo, video, document, and conversation—one app. Centralize field updates for faster decisions, stronger accountability, and fewer delays with CompanyCam. SEE HOW IT WORKS HERE!
FIELD VISIBILITY: A MAKE-OR-BREAK FOR FRANCHISE OPERATIONS In the franchise world, visibility equals control. And control is the key to sustainable growth. When your brand spans across multiple locations, crews, and clients, knowing exactly what’s happening on every job site isn’t a luxury—it’s a must. That’s why tools like CompanyCam are no longer optional. Imagine the efficiencies you could unlock with every photo, video, document, conversation, and update from every crew and location synced into one real-time hub: faster decision making, clearer accountability, and fewer delays. For franchise leaders, these are mission-critical changes. Take ResiBrands, the fast-growing home services franchisor, and lead feature in this issue. As it scales across North America, ResiBrands has named CompanyCam a preferred technology partner. With multiple service lines—from painters to pressure washers—it relies on CompanyCam to bring visibility and consistency across its franchise network. It’s not just about documentation; it’s about creating a real-time operations layer that empowers franchisees to work smarter and faster while aligning with brand standards. Another example is Footprints Floors, which operates in over 40 states and has completed nearly 70,000 projects. Managers were battling daily chaos—“15 or 16 new problems” surfacing each day—until they centralized photo documentation with CompanyCam. Now, they monitor crews remotely, skipping in-person detours while keeping operations smooth. For C Suite readers: this isn’t just about efficiency—it’s about brand protection. A centralized system eliminates the risks of messy text threads and unsearchable folders. Projects that were once full of opportunities for mistakes and inconsistencies—warranty work, change orders, and handoffs—become traceable and auditable. Sales leaders, take note: visuals sell. Showing clients nearby examples of your work, tagged by location, job type, or materials, helps close deals faster. Marketing teams love the alwaysupdated galleries, before-and-after templates, and the plug-ins that make it easy to showcase your work right on your website. Technology is only as good as the leaders who use it to hold themselves and others accountable. CompanyCam’s dashboards give executives real-time insight into productivity—task status, photo uploads, checklist completion, and crew performance—all at a glance. In a market where growth demands consistency, speed, and control, franchise brands can’t afford blind spots. CompanyCam delivers. For teams scaling fast, that kind of visibility isn’t just nice to have—it’s the backbone of confident expansion.
operating procedures, videos, quizzes, and checklists that empower new owners to hit the ground running at full speed. Additionally, ResiBrands also provides a custom sales engine that plots out straightforward, custom workflows that act as stepping stones for each owner and their team, guiding them toward success. And again, ResiBrands’ portfolio-wide network of websites and local content hubs work together to optimize the efforts of its franchise owners through increased organic visibility and conversion. Because of this, ResiBrands franchisees are never lacking in content consistency and, as a standard, move with a strong online presence that compliments their in-person charm. However, the true genius of the ResiBrands portfolio approach is its “whole-home” ambition. By intentionally assembling brands that serve a home’s entire lifecycle—from paint to windows, CENTRALIZED SUPPORT FOR ENTREPRENEURIAL FREEDOM ResiBrands’ portfolio model thrives by centralizing the hard stuff so local owners can concentrate on their customers and crews. The company’s streamlined operations are what truly sets a portfolio platform apart from a one-off concept. Just as ResiCreative brings together the brands marketing in one place, ResiConnect stands as a centralized creative, a call center that provides additional support through hiring toolkits, and vendor leverage. With regards to the company’s operations and technology, Montgomery explains the philosophy succinctly, saying, “We centralize the hard stuff so that our local owners can focus on their customers and crews.” One prime example of this would be the company’s unique training system, Resi OS, which serves as what Montgomery describes as a “franchise brain in your pocket.” The system provides clear standard 7 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 RESIBRANDS
Backed by more than 125 years of design and manufacturing experience, Groke doors offer worldclass quality and design features. The Groke factory in Karlsruhe, Germany utilizes a sophisticated blend of robotization and hand assembly to maximize efficiency while maintaining a benchmark level of fit and finish. Designs range from farmhouse traditional to ultra-modern. Our powder coated finish options are available in any RAL color as well as proprietary, high-definition wood grain designs. A wide array of glass designs, handle options, and electronic entry devices round out the VIP customer experience. All Groke doors are passive house certified in North America. A 3.7” thick door leaf, 1” wide thermal break on the leaf and frame, triple seal between the door and frame, and our triple-pane laminated tempered glass unite to create the maximum possible energy efficiency and durability. Groke doors are built for longevity and safety. The all-aluminum construction with stainless steel fasteners are meant to last for a lifetime. And the five-point locking system coupled with our proprietary ultra-secure locksets have earned them DIN 1627 anti-burglary certifications. Groke is proud to be a family-owned company whose standard of excellence makes them the last door your house will ever need. GLASS PARTITIONS MADE OF ALUMINUM The aluminum LOFT DE LUXE doors are an absolute novelty in the history of Groke and impress with their highest quality. The slim design made of aluminum and glass is a stylish eye-catcher for your rooms. The modern, understated look combines the characteristic industrial look with delicate elegance and creates a unique ambience. Swing door Pivot door Fixed element Sliding door Each LOFT DE LUXE door is made individually according to your wishes, you have a choice of various muntin styles. We are also happy to implement your own idea for you, muntins are possible vertically and horizontally. Our LOFT DE LUXE doors are available with vertical handles in different lengths or with lever handle fittings. The colour of the handle or lever handle always matches the colour of your element. PREMIUM ENTRANCE DOORS BY GROKE German Engineering and Design Excellence It is the door that makes your house a home. It gives each house its distinctive look, ensures safety and inspires confidence. Our customers rely on our workmanship and the high quality of Groke doors. Configure your door. Groke USA Charlotte, NC Phone: 844-604-7653 www.grokedoor.com A company of the SOMMER Group
“Every one of franchise owners is trained with the same leadership DNA, at the same cadence, and with the same expectations of excellence—there is no figuring it out alone,” Montgomery says. And that philosophy extends not just to franchise owners, but to the larger brand as well, as ResiBrands has figured out much of where its operations shine with the support of key partnerships that have provided top-notch support. Businesses like Company Cam, with its photo-based project management and communication platform, have helped ResiBrands on the frontlines with its innovative communications channels, back-end integrations, and valuable cost-savings solutions. In that same regard, Sommer, which is best known for its innovative and premium garage door, gate automation systems, and remote control technologies roofing, garage, and ongoing handyman services— ResiBrands enables a powerful cross-brand upsell. “Yes, we’re intentionally assembling brands that let our franchise owners cross-sell and let homeowners stick with one trusted family,” Montgomery proudly expresses. This not only allows a single homeowner to stick with ResiBrands for a wide range of needs but also enables multi-unit owners to expand their business within a known and proven system. The launch of brands like Action Exteriors and Monty’s Handyman Services in 2025, demonstrates that ResiBrand’s leadership has a vision that is not only strategic but synergistic as well, as the company is slowly, but surely, creating a seamless ecosystem that benefits both the franchisee and the customer. RECOGNIZING A STRUCTURED PATH TO FUTURE SUCCESS For a new franchisee, the onboarding and training process is a structured journey designed for success. A central pillar of the ResiBrands culture is its dedication to enabling and empowering its owners. The franchisee onboarding process begins with a comprehensive pre-launch phase that includes territory setup, a hiring starter kit, sales scripts, and a detailed 90-day ramp plan provided within Trainual, a powerful employee training software. This is followed by a hands-on technical and business training that ResiBrands calls its “Master Class”, that leaves franchisees with an active, tailored launch plan and pricing toolkit. The launch phase is supported by both the in-house ResiCreative marketing team and ResiConnect appointment setting center, as well as required local marketing, all of which are designed to get the phones ringing and business flowing from day one. Of course, the support continues well beyond the initial launch. Franchisees are provided with weekly KPI calls, field coaching, and peer masterminds, along with refreshers as needed. 9 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 RESIBRANDS
PREFERRED VENDOR/PARTNER n Company Cam www.companycam.com CompanyCam is the photo-based communication tool that over 220,000 contractors depend on to keep their projects running smoothly. Users can take unlimited photos and videos and add them to checklists, reports, and more. Communication with customers and crews is effortless with every photo, video, and convo in one place. n SOMMER USA, Inc. www.sommer-usa.com Founded in 1898, Groke is the oldest of the SOMMER Group companies. With a distribution network reaching into more than 100 countries worldwide, the SOMMER companies have nevertheless held firmly to their standards of innovative designs, built-to-last quality, and flexibility to meet the demands of many diverse markets. from paint to windows, roofing, garage, and ongoing handyman services,” Montgomery explains. This bold ambition is tied directly to its mission of building a community of 1,000 entrepreneurs known for their exceptional craftsmanship and modern business muscles. To achieve this, ResiBrands is focused on deeper enablement through even more shared services, including creative, appointment setting, and recruiting.The company also plans to produce more AEO content and provide better territory data to help its owners scale faster than ever before. Overall, ResiBrands’ success should be considered the optimal blueprint for how to modernize and empower an entire industry. The company’s devotion to its core mission and its unique portfolio model ensure that it will remain at the forefront of the trades, building not just businesses, but a future where blue-collar work is respected, reimagined, and rightfully celebrated. for home automation have drastically improved the efficiency of ResiBrands’ roofing, garage, and handyman services. The company’s relationships are as continuous and collaborative as its training is rigorous and supportive, and it is what has led to the company’s industry-wide recognition. For example, That 1 Painter was named among Entrepreneur’s Top New & Emerging Franchises in 2024, evaluated with the rigorous Franchise 500 methodology. However, ResiBrands is not content to rest on its accomplishments. The future vision is clear: “We want to serve the whole home. So we’re expanding our portfolio so that a homeowner can call us for virtually everything— 10 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09
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