to try out-of-the-box ideas, like our 40-foot upsidedown Christmas tree – another way to stand apart and get noticed.” Tourism in New Ulm reflects the city’s unique blend of tradition and innovation. Visitors stroll through historic streets where polka music spills from local restaurants. In contrast, others come specifically for modern attractions such as the craft brewery scene or annual festivals that spotlight music and community spirit. Warmka emphasizes that standing out is part of the strategy. The creative touches—whether it’s large-scale art, quirky holiday traditions, or popup downtown events—help New Ulm compete with larger destinations while still leaning into its cultural roots. She adds that the tourism market is expanding well beyond the city’s borders. “We welcome tourists from around the world. Our biggest area is the Twin Cities metro, but we also see visitors from Rochester and Sioux Falls. It’s about standing out while staying authentic.” With a strong regional draw and increasing recognition in broader markets, New Ulm is positioning itself not only as a charming weekend getaway but also as a vibrant cultural hub that highlights the best of small-town Minnesota. OPEN FOR BUSINESS, READY TO GROW “We just continue to try to fill our empty storefronts,” says Bregel.“We don’t have many left thanks to years of effort. We’re seeing a post-COVID boom where entrepreneurs are taking chances and opening small businesses. Our job is to support them as much as possible.” That vision highlights New Ulm’s broader development philosophy. Rather than pursuing large-scale projects alone, the city is focused on creating an environment where small businesses thrive, infrastructure is in place, and residents feel supported.The combination of grant programs, lowinterest loans, consulting services, and proactive planning demonstrates a city working diligently to strike a balance between growth and sustainability. For Bregel and her colleagues, the next 18 to 24 months will be about building on the momentum already in motion—ensuring new storefronts are filled, housing projects break ground, and infrastructure projects move from planning to reality.The message to entrepreneurs and families alike is clear: New Ulm is open for business and ready to grow. TRADITION AND PROGRESS TOGETHER As the city continues to evolve, leaders are clear that growth will not come at the expense of identity. New Ulm’s heritage—its German culture, murals, and community traditions—remains central even as new infrastructure, businesses, and housing transform its future. 8 CIVIL AND MUNICIPAL VOLUME 06, ISSUE 09
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