financial journey.“I think a lot of the youth accounts that we see are more geared towards students, or 18 years and younger,” she says. “Just having that extra 12 years, I think does make a big difference. Even though it isn’t a ton of money, it is a little bit that allows you to save and put that money into different avenues.” TECHNOLOGY WITH A PERSONAL TOUCH Once again underscoring the importance of member relationships, Prest says Oshawa Community Credit Union is focused on keeping pace when it comes to technology. “ We do offer all the big tech things, like online banking, remote deposit capture, all the competitive things. We may not have the newest thing, but if it’s important to our members, we look into it,” he maintains. As far as encouraging members to use these digital offerings, Broderick relays, “It is about trying to find that balance. We have people that come in every day, who have been with us for years. It’s like a social thing for them. But a lot of younger people may not have the time to be able to come into the branch to do all of their transactions. We are always trying to navigate that and listening to our members to see what they want.” LOOKING AHEAD With an aging membership, Broderick says the upcoming focus will be on attracting a younger demographic.“It is really important to appeal to the younger generation and show them that we have these great products like the Youth Account and the FHSA. We need to inform them of what a credit union is because often people don’t know about them, they’re just used to the bank structure and the bank model.” She reports that as part of the effort to draw new members, attention will be on marketing the high level of service and the products that Oshawa Community Credit Union offers. The quantity and quality of their Google reviews provides member testimonials, to that service commitment and level. Medina adds that community engagement will continue to be a priority. “We want to get out in the community. For example, for the IG Wealth Management Alzheimer’s Walk, that’s another 9 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 OSHAWA COMMUNITY CU
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