have had the most impact on the company’s operations. “Being fresh fruit growers, our number one goal is to supply the highest quality cranberry to grocery stores,” Habelman says. “We use multiple sorters—some use lasers that shine against the fruit to determine defects, while others use cameras,” Habelman explains. This technology allows the company to detect even the smallest imperfections in the cranberries, ensuring that only the best fruit makes it to market. In addition to mechanical sorting, the company also relies on its workers’ sharp eyes and quick reflexes to catch any discolored or damaged fruit that the machines might miss. This commitment to quality extends to the company’s packaging operations as well. Habelman Bros has invested in advanced packaging machines that handle various bag sizes and styles.“We have seven volumetric fillers that pack standard cranberry bags, as well as machines that run a stand-up pouch for 5 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 HABELMAN BROS. COMPANY
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