Bloomin’ Blinds brand. “Having her in the system gives us the freedom to not micromanage. We know she’s talking about us correctly…I have zero concerns about how Bloomin Blinds is viewed in the open market because she gets us so well,” Stuart explains. Bloomin’ Blinds has also streamlined its partnerships and technology integrations to enhance its service offerings.This has reduced the number of technology partners, allowing for a more concentrated effort on expanding product offerings and enhancing franchisee support. This shift has resulted in a broader range of products, including motorized louvered pergolas and aluminum shutters, further solidifying Bloomin’ Blinds’ position as a leader in the window covering industry. Vertical Integration and Manufacturing Expansions Signal a Bright Road Ahead A significant development in Bloomin’ Blinds’ strategy is its foray into manufacturing. By managing the facility of one of its key partners, Somfy, the company has positioned itself as a unique player in the industry, differentiating itself from competitors who rely on private-label products. “We’re the only franchise in the space with a manufacturing element. The others just do private labels. They just purchase a sticker from the manufacturer and they call it their product. We’re actually manufacturing products,” Stuart states. This move allows Bloomin’ Blinds to control product quality and supply chain efficiency, providing a significant advantage to its franchisees. The manufacturing facility not only supports the company’s product offerings but also enhances its ability to serve franchisees by streamlining product restocks and support. Bloomin’ Blinds’ approach to supply chain management focuses on providing benefits rather than driving profits, ensuring that franchisees receive high-quality products and support at competitive prices. “We already know our profit comes from royalty management… the rest of our job is to provide benefits. One of those ways we know we can provide that direct benefit now that we have a manufacturing warehouse distribution operation is to layer on that supply chain management, and it becomes another arrow in the quiver for our franchisees to be more successful on the local level,” Stuart says. Looking ahead, Bloomin’ Blinds is focused on expanding its franchise network and driving innovation in the home services sector. With plans to add three to four new franchisee teams per month, the company is on track to significantly increase its presence across the United States. Currently operating in 32 states with approximately 80 franchisees, Bloomin’ Blinds envisions a future with up to 800 territories nationwide. 9 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 BLOOMIN’ BLINDS
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