Additionally, strengthening its vertical supply chain with new, integrated services ensures consistent quality and reliable support for franchisees, setting the stage for scalable success. Bloomin’ Blinds focuses on refined franchisor fundamentals like building robust relationships with franchisees and maintaining a clear, cohesive brand message across all channels. However, this franchise also carries an extra operational goal that involves a dedicated effort to streamline processes, provide comprehensive postlaunch support, and continually engage with industry standards and credentials to uphold professional excellence. Success for Bloomin’ Blinds has manifested as a flourishing network of well-supported franchisees, a secured standing as an industry authority, and a seamless mix of clever technology with exceptional service delivery. As it achieves these goals, Bloomin’ Blinds will not only enhance its market position but also create a lasting impact on the window coverings industry in a way that nobody will see coming. ENHANCING FRANCHISE TRAINING AND SUPPORT WITH TECHNOLOGY Bloomin’ Blinds has traditionally thrived in the residential market, catering to a demographic that blends the blue-collar work ethic with a refined taste for quality and style. This clientele often includes successful individuals who, despite their busy lives, appreciate the finer details of their home environment. The company’s unique positioning in the market is enhanced by its ability to seamlessly transition from residential to commercial projects. Fortunately, this strategic flexibility has allowed Bloomin’ Blinds to penetrate commercial spaces through existing residential relationships. Bloomin’ Blinds has set itself at the forefront of innovation by leveraging a comprehensive approach to vertical integration and franchisee support. This strategy not only differentiates the company from its competitors but also underscores its commitment to both its franchisees and its customers. Drastic improvements to its technology stack have allowed it to improve its franchisee experience to the point of affecting its standing in the overall market itself. “Beyond just the products we offer, we’re creating our niche with a technological lean that stands apart from the rest of the industry,” says Chief Operations Officer (COO) Kris Stuart. 3 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 BLOOMIN’ BLINDS
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