BLOOMIN’ BLINDS WWW.BLOOMINBLINDS.COM A NEW ERA OF TECHNOLOGY-DRIVEN HOME SERVICES
BLOOMIN’ BLINDS A NEW ERA OF TECHNOLOGYDRIVEN HOME SERVICES AT A GLANCE BLOOMIN’ BLINDS WHAT: I nnovative window coverings franchise with a focus on technology and vertical integration WHERE: O perating across 32 states, with plans to expand to up to 800 territories nationwide WEBSITE: www.bloominblinds.com A JOURNEY OF STRATEGIC EVOLUTION AND INNOVATION THROUGH VERTICAL INTEGRATION 1 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
Bloomin’ Blinds’, a dominant franchise specializing in window coverings, stands as a prime example of what happens when a multifaceted strategy harmonizes high-level vision with meticulous operational execution. The franchise has gained an edge over competitors for several reasons. For one, it continually refines its franchisee support and training processes. The company has also significantly invested in improving its operation’s technological quality and training methodologies, empowering franchisees with cutting-edge tools and deep product knowledge. This forward-thinking approach enhances operational efficiency and reinforces the company’s commitment to delivering exceptional service. 2 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
Additionally, strengthening its vertical supply chain with new, integrated services ensures consistent quality and reliable support for franchisees, setting the stage for scalable success. Bloomin’ Blinds focuses on refined franchisor fundamentals like building robust relationships with franchisees and maintaining a clear, cohesive brand message across all channels. However, this franchise also carries an extra operational goal that involves a dedicated effort to streamline processes, provide comprehensive postlaunch support, and continually engage with industry standards and credentials to uphold professional excellence. Success for Bloomin’ Blinds has manifested as a flourishing network of well-supported franchisees, a secured standing as an industry authority, and a seamless mix of clever technology with exceptional service delivery. As it achieves these goals, Bloomin’ Blinds will not only enhance its market position but also create a lasting impact on the window coverings industry in a way that nobody will see coming. ENHANCING FRANCHISE TRAINING AND SUPPORT WITH TECHNOLOGY Bloomin’ Blinds has traditionally thrived in the residential market, catering to a demographic that blends the blue-collar work ethic with a refined taste for quality and style. This clientele often includes successful individuals who, despite their busy lives, appreciate the finer details of their home environment. The company’s unique positioning in the market is enhanced by its ability to seamlessly transition from residential to commercial projects. Fortunately, this strategic flexibility has allowed Bloomin’ Blinds to penetrate commercial spaces through existing residential relationships. Bloomin’ Blinds has set itself at the forefront of innovation by leveraging a comprehensive approach to vertical integration and franchisee support. This strategy not only differentiates the company from its competitors but also underscores its commitment to both its franchisees and its customers. Drastic improvements to its technology stack have allowed it to improve its franchisee experience to the point of affecting its standing in the overall market itself. “Beyond just the products we offer, we’re creating our niche with a technological lean that stands apart from the rest of the industry,” says Chief Operations Officer (COO) Kris Stuart. 3 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 BLOOMIN’ BLINDS
The emergence of certain technologies, like AI, has been a game changer to the larger market, which is fantastic, as it allows companies to positively niche and differentiate themselves against competitors. In this case, Bloomin Blinds is one of the few companies that understands this and is capitalizing on it now. To continue to provide value for its franchisees, the company has adapted its service model around this improved technology stack that features proprietary AI software that helps franchisees immensely in their day-to-day operations. “We’re actually able to reduce their monthly technology fee. Because we now own this software and are managing maintenance and updating on our own without having to pay or wait for support from external providers,” Stuart explains, highlighting the increased total capacity the AI puts back into any given operation. Initially, the company rented multiple software platforms, integrating them all into a single process via delicate APIs that needed constant maintenance and updates. This prompted the company to take more ownership 4 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
845.692.7070 info@eclipseshading.com www.eclipseshading.com CONTACT US High quality shading products for your patio needs Commercial Residential GENERATE HIGH MARGIN PROFIT WITHOUT THE CARRYING COST OF INVENTORY Eclipse Latitude - Onyx frame Eclipse Premier - Semi Cassette, White frame Eclipse E-Zip - Onyx frame
ECLIPSE SHADING - BESPOKE OUTDOOR SHADING SOLUTIONS Since its inception in 2002, Eclipse Shading has emerged as a trailblazer in the world of custom shading solutions. With products sold through a network of independent dealers nationwide, Eclipse is renowned for their expertly crafted, motorized retractable awnings, exterior screens, and other innovative shading products. Eclipse Shading has redefined how we think about comfort and style in outdoor spaces. With their varied selection of shading units, Eclipse Shading can solve any number of concerns. Get superb climate, pest, or privacy control with the push of a button via any combination of products. Each shading system is tailored to meet specific needs, offering millions of combinations to ensure a perfect fit for any space. Eclipse Shading products deliver tangible environmental and fiscal benefits. By reducing cooling costs and expanding any living space, Eclipse products contribute to a more sustainable lifestyle. Plus, Eclipse products are exceptionally versatile.They provide shade only when needed, allowing homeowners to adapt their outdoor spaces to varying weather conditions. Eclipse Shading’s motorized systems are equipped with UL-certified motors and controls, ensuring both safety and reliability.The flexibility of operation is a standout feature, as customers can choose to control their systems via a wireless wall switch, a remote, or even a smart device. Skilled assembly personnel employ state-of-the-art equipment and the latest technology to produce each unit, at Eclipse’s offices, based in Middletown, NY, and Statesville, NC. Throughout the country, independently owned and operated Eclipse dealers offer personalized service and expert advice.They work with customers to provide tailored quotes that align with individual needs, ensuring a seamless purchasing experience.Their network of dealers reinforces Eclipse Shading’s commitment to customer satisfaction and quality service. Because of the bespoke nature of custom shading products, dealers can offer a wide variety of solutions to their customers without having to carry inventory. Eclipse drives selling opportunities to their dealers with aggressive marketing campaigns. They also support local dealer efforts with a vast array of marketing tools and professional training. Since 2018, Eclipse Shading products have consistently earned no less than 4.3 stars, with many of their products boasting 4.9 or 5 stars. Eclipse Shading’s dedication to craftsmanship and innovation makes them a leader in the shading industry. Their products offer a perfect blend of function and style, effortlessly transforming outdoor living spaces. To learn more about becoming a dealer, please visit eclipseshading.com
of its operation, which led to the birth of its AI software, which is quite secure and well-trained, relative to many other AIs on the market. “Our data is air-gapped from the larger internet by a function of its infrastructure design so the system, the internet, cannot access our data or our AI unless we allow it and at this point, we’re not allowing any external influence to the training of our AI. So, it only gives outputs as we define them,” Stuart says. This tool further solidifies franchisees’ understanding of product offerings and operational procedures and represents a leap forward in the company’s commitment to technological integration. COMMITMENT TO BRAND CONTINUITY AND FRANCHISEE SUCCESS One of the cornerstones of Bloomin’ Blinds’ expansion strategy is its robust training and support framework for franchisees. The company has recently overhauled its training program to include a comprehensive blend of digital onboarding and in-person instruction. New franchisees now undergo four weeks of intensive digital training, followed by two weeks of hands-on, in-person training led by a team of industry experts. This approach ensures that franchisees arrive at their training sessions with solid foundational knowledge. The addition of virtual and augmented reality training tools, such as Apple Vision Pro goggles, significantly improves the franchisee learning experience. Maintaining brand continuity and ensuring a coherent brand message across all franchisees is another critical focus for Bloomin’ Blinds. The company has strategically partnered with Franchise Fast Lane to manage franchise sales and candidate screening. Kelly Mach, the director at Franchise Fast Lane, plays a pivotal role in maintaining the integrity of the 7 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 BLOOMIN’ BLINDS
PARTNERSHIP & GROWTH IN THE EXTERIOR SHADING INDUSTRY Growth in the exterior shading market hinges on partnerships like the one between Universal Screens and Bloomin’ Blinds. By combining Universal Screens innovative shading technologies and manufacturing prowess with Bloomin’ Blinds extensive network and customer service excellence, this collaboration has expanded market reach, elevated product offerings, and driven remarkable growth. In the realm of exterior shading solutions, partnerships between manufacturers and distributors have proven instrumental in penetrating new markets effectively and strengthening our presence in existing ones. By forging this strong collaborative relationship, Universal Screens has been able to capitalize on the local market expertise and customer insights that Bloomin’ Blinds provides.This feedback loop enables swift adaptation and improvement of products to meet evolving consumer needs. In turn, Bloomin’ Blinds is able to benefit from comprehensive training, marketing support, and logistical assistance, empowering them to effectively meet the diverse needs of their clients. This partnership not only expands their product portfolio but also strengthens their competitive edge in the marketplace. Looking ahead, our continued partnership promises even greater achievements as we navigate the evolving demands of the exterior shading industry. With shared goals of continuing innovation, customer satisfaction, and a commitment to excellence we are dedicated to delivering superior shading solutions to our customers. Cultivating Success Through Collaboration. sales@usmotions.com https://www.usmotions.com/
Bloomin’ Blinds brand. “Having her in the system gives us the freedom to not micromanage. We know she’s talking about us correctly…I have zero concerns about how Bloomin Blinds is viewed in the open market because she gets us so well,” Stuart explains. Bloomin’ Blinds has also streamlined its partnerships and technology integrations to enhance its service offerings.This has reduced the number of technology partners, allowing for a more concentrated effort on expanding product offerings and enhancing franchisee support. This shift has resulted in a broader range of products, including motorized louvered pergolas and aluminum shutters, further solidifying Bloomin’ Blinds’ position as a leader in the window covering industry. Vertical Integration and Manufacturing Expansions Signal a Bright Road Ahead A significant development in Bloomin’ Blinds’ strategy is its foray into manufacturing. By managing the facility of one of its key partners, Somfy, the company has positioned itself as a unique player in the industry, differentiating itself from competitors who rely on private-label products. “We’re the only franchise in the space with a manufacturing element. The others just do private labels. They just purchase a sticker from the manufacturer and they call it their product. We’re actually manufacturing products,” Stuart states. This move allows Bloomin’ Blinds to control product quality and supply chain efficiency, providing a significant advantage to its franchisees. The manufacturing facility not only supports the company’s product offerings but also enhances its ability to serve franchisees by streamlining product restocks and support. Bloomin’ Blinds’ approach to supply chain management focuses on providing benefits rather than driving profits, ensuring that franchisees receive high-quality products and support at competitive prices. “We already know our profit comes from royalty management… the rest of our job is to provide benefits. One of those ways we know we can provide that direct benefit now that we have a manufacturing warehouse distribution operation is to layer on that supply chain management, and it becomes another arrow in the quiver for our franchisees to be more successful on the local level,” Stuart says. Looking ahead, Bloomin’ Blinds is focused on expanding its franchise network and driving innovation in the home services sector. With plans to add three to four new franchisee teams per month, the company is on track to significantly increase its presence across the United States. Currently operating in 32 states with approximately 80 franchisees, Bloomin’ Blinds envisions a future with up to 800 territories nationwide. 9 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 BLOOMIN’ BLINDS
PREFERRED VENDOR/PARTNER n Eclipse Shade www.eclipseshading.com Eclipse Shading is a premium provider of bespoke outdoor shading products, available exclusively through their network of independent dealers. Combine expertly crafted, professionally installed retractable awnings, exterior screens, louvered roofs, and more to create the perfect outdoor space. To learn more about our dealer opportunities, visit eclipseshading.com n Universal Screens www.usmotions.com Universal Screens is an outdoor shading company located in Plano, TX. As a Hunter Douglas owned and operated business we have a strong commitment to delivering highquality motorized screens with exceptional customer service. Our core business philosophy is a relentless dedication to doing business the right way. We believe in providing our customers superior motorized shades, and a seamless experience that surpasses their expectations. Ultimately, Bloomin’ Blinds is charting a path of innovation and growth that positions it as a leader in the home services industry. Through strategic vertical integration, advanced training programs, and a commitment to industry leadership, the company is not only expanding its footprint but also setting new standards for excellence. As it continues to evolve, Bloomin’ Blinds remains focused on delivering exceptional value to its franchisees and customers, ensuring its place at the forefront of the industry. In addition to its expansion efforts, the company is actively involved in professionalizing the windowcovering industry. Bloomin’ Blinds’ collaboration with the Window Coverings Association of America (WCAA) aims to elevate industry standards through education and certification. By participating in the development of industry credentials, Bloomin’ Blinds is committed to raising the bar for professionalism and ensuring that customers receive exceptional value and service. As part of its forward-looking strategy, Bloomin’ Blinds is also exploring the integration of robotics into home services. Project Green Lights, an ambitious initiative within the company, seeks to revolutionize the industry by combining robotic technology with human expertise.This approach aims to enhance operational efficiency while maintaining the personal touch that is essential in home services. 10 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
WWW.BLOOMINBLINDS.COM WWW.BUSINESSVIEWMAGAZINE.COM AS FEATURED IN Bloomin Blinds
RkJQdWJsaXNoZXIy MTI5MjAx