for ResiBrands valuing and bringing dignity back to the trades is huge. This commitment can be seen in the company’s extensive franchisee support and training programs. Each brand under the platform has 50 to 70 hours of online training, followed by four days of in-person training in Austin, Texas. This includes sales training, project management, and trade-specific skills. Additionally, regional sales training events and a five-day accelerator program on referral marketing provide ongoing support and development opportunities. For Pink’s, the strategy involves recruiting young people from the hospitality industry who seek a 14 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
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