RESIBRANDS WWW.RESIBRANDS.COM REVOLUTIONIZING WORLD-CLASS HOME SERVICES
REVOLUTIONIZ WORLD-CLASS SERVICES RESIBRANDS AT A GLANCE RESIBRANDS WHAT: A pioneering company in the home services franchising industry, recognized for its emphasis on quality, customer satisfaction, and empowering entrepreneurs. WHERE: B ased in the United States, operating nationwide with a presence in 36 states. WEBSITE: www.resibrands.com A Journey of Passion, Growth, and Empowerment in Home Service Franchising 1 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
ZING S HOME ResiBrands is a home services company that is revolutionizing how quality home service is conducted. The franchise tailors its brand around understanding customer needs, preferences, and pain points. Leveraging a team of experts in franchise development and brand creation, the company’s goal is to house exceptional brands that can be franchised across the United States and, eventually, the world. 2 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
Factors like strategic partnerships and alliances have played a crucial role in expanding the brand’s reach and capabilities, offering new growth opportunities. Similarly, the company has invested in technology and innovation as a cornerstone of its continual development. Technology aside, ResiBrands also prides itself on its comprehensive and regularly refined training and support for its franchisees. The company’s customer feedback mechanisms are robust and actionable, often implementing proactive maintenance and follow-ups to further enhance customer satisfaction. Ultimately, success for ResiBrands is reflected in the world-class franchises that it supports. It is a company characterized by a loyal customer base, a motivated and skilled workforce, and a reputation for reliability and excellence. This success has manifested as sustained growth, expanded market presence, and a brand that is synonymous with quality and trust in the home services industry. EMPOWERING ENTREPRENEURS THROUGH FRANCHISING 13 years ago, a humble beginning marked the inception of what would become a transformative journey in the home services industry. “So I started That 1 Painter 13 years ago… I started painting and talking to real estate agents and grew the company to quite a few cews and then by 2021 we had grown to be one of the largest painting companies here in Texas,” says CEO Steven Montgomery. During this time, Montgomery experimented with many different business models but eventually, he fell in love with franchising because it was all about empowering people to become entrepreneurs. In June 2021, That 1 Painter launched its franchise system, which has since expanded to 380 franchise units in just three years. 3 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 RESIBRANDS
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ADP, the ADP logo and Always Designing for People are trademarks of ADP, Inc. Copyright ©2024 ADP, Inc. All rights reserved. Snap the QR code or contact your dedicated rep to learn more: Ted Benedict (732) 570-1933 | Ted.Benedict@adp.com Simplify your HR and Payroll by working with the experts. Trusted by over 1 million clients and the #1 utilized payroll and HR solution for ResiBrands franchises nationwide.
Home Services Franchise Leader Addresses Growth Challenges with ADP® Solutions Operational efficiency and effective workforce management are crucial for the profitability and longevity of every business. The ability to optimize critical operations is especially true for busy franchises with ambitious growth plans. As a franchise expands, payroll, HR and benefits management can become increasingly complex. Many have turned to ADP®, a leader in providing scalable, tailored solutions designed specifically for small businesses such as those in the franchise community. The benefits of simplifying core business processes One of the main reasons franchises opt for ADP is its ability to streamline payroll and HR processes, whether they plan to stay small or set their sights on growth and multiple locations. With over one million clients — including 800+ franchise partnerships — ADP optimizes critical daily business processes to free up valuable time for strategic business activities. These include using AIpowered tools to help reduce costly errors, leveraging data to help their clients make smart decisions, and offering 24/7 live-person support for the RUN Powered by ADP® solution. This is why leading franchises like ResiBrands made the switch. Mike Esquivel, VP of Accounting & Finance for ResiBrands, shares his experience switching to ADP, emphasizing its impact on his franchises’ operations. “Transitioning from Gusto to ADP was a decision based on ResiBrands’ commitment to streamline human resources operations and elevate our employee experience,” Esquivel explains.“With the help of ADP’s robust solutions, we’re poised to scale efficiently while prioritizing seamless HR management.” This sentiment highlights the value ADP delivers, allowing franchises to focus on growth and scalability while giving them the time to ensure their employees are well cared for. Free up time to focus on strategic franchise business decisions From recruitment to retirement, ADP provides tools that aid employee management. These tools are designed to ease HR tasks and enhance the employee experience, helping to ensure a satisfied, motivated and productive workforce. For example, the ADP mobile app reduces administrative burdens and empowers employees to access their information on their own time. ADP congratulates Steven Montgomery and ResiBrands on their success. We value their trust in ADP as they continue their franchises’ growth journey. ResiBrands is a referral partner of ADP’s. For more information on ADP’s solutions for franchises and small businesses, visit adp.com/franchise. ADP and RUN Powered by ADP are trademarks of ADP, Inc. and its affiliates. All other marks are the property of their respective owners. Copyright © 2024 ADP, Inc. All rights reserved.
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Recognizing the broader potential of their successful business model, Montgomery’s team decided to branch out into a platform brand that could support multiple franchise concepts. This led to the creation of Garage Up, the first franchise to offer total garage renovations, combining epoxy flooring, storage solutions, and garage door services. Additionally, the acquisition of Pink’s, a window cleaning and pressure washing service, further diversified its portfolio. Pink’s rapid growth, with 70 to 80 units in less than a year, is a testament to the larger ResiBrands business model and support system in place. ResiBrands is also planning to unveil two new franchise brands, Monty’s — a handyman service — and Varsity Exteriors, this fall, which will be publicly announced in late August. With such rapid growth, one of the pillars of ResiBrand’s success has been its strong focus on marketing. With an in-house marketing agency dedicated to supporting franchisees, the company employs a comprehensive strategy that spans organic content, paid advertising, SEO, mailers, and email marketing. This holistic approach ensures that each franchise not only gains visibility but also builds a lasting brand presence.The aim is to generate enough buzz that people recognize the brand name across various platforms, creating a household name over time. ADDRESSING SKILLED LABOR AND FRANCHISEE SUPPORT One of the most distinct features of the ResiBrands franchise platform is its understanding of the workers that support its franchises. The home services industry faces a significant challenge with the skilled labor shortage.To address this, the company employs both subcontractors and direct employees, tailoring their approach to fit the specific needs of each brand. 8 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
Our Services MARKETING STRATEGY COACHING & EXECUTION MARKETING, LEAD GENERATION & FOLLOW UP CALLS INBOUND & OUTBOUND CALLS AND MESSAGES RESEARCH & DATA COLLECTION CRM & LEAD MANAGEMENT TECHNOLOGY SYSTEMS INTEGRATION WEBSITE, FUNNELS & CONTENT CREATION BASIC BOOKKEEPING CALENDAR MANAGEMENT & ADMIN TASKS SOCIAL MEDIA MANAGMENT www.vaplusvip.com GET A VIRTUAL ASSISTANT FOR $97/ mo Help small businesses grow through affordable virtual staffing, marketing, lead generation, coaching, and technology solutions Our Mission is to
Welcome to VA+. Our Mission is to Help Small Businesses Grow Through Affordable Virtual Staffing, Marketing, Lead Generation, Coaching, and Technology Solutions. VA+, a leading provider of virtual staffing, marketing, lead generation, coaching, and business technology solutions, understands the need to be flexible and adaptable to stay ahead of the competition. Serving a client base that includes entrepreneurs, small businesses, coaches, and course creators, VA+ offers a first class approach to virtual assistance that is innovative and always puts the customer first. The comprehensive solutions VA+ offers include 3 core offerings: 1) Coaching on the most costeffective marketing and lead generation techniques that actually work for small and growing businesses; 2) Virtual staffing to assist with implementing these marketing techniques as well as other administrative tasks; and 3) An all-inclusive technology platform that supports all aspects of your business, including marketing, sales, invoicing, and back office operations. At the heart of VA+’s service offering is their Virtual Staffing solution. Unlike traditional VA providers that lock clients into rigid schedules of 20 or 40 hours per week with long-term commitments, VA+ offers clients the freedom to allocate as many or as few hours as needed each day. This flexible approach reaches to the type of work their virtual assistants can handle, whether it’s administrative, marketing, or technology-related tasks. The ability to scale up or down as needed without the constraints of long-term contracts or high fees is instrumental for businesses looking to optimize their operations without overcommitting resources. VA+’s plans are built around the innovative concept of Executive Flex Virtual Assistants and Flex Hours, allowing the clients to purchase and use blocks of virtual assistant hours at their own pace while offering unparalleled convenience. These plans are incredibly affordable and come with no long-term commitments, cancellation fees, or hidden charges, all features that set VA+ apart from most other providers in the industry. Cross-functional Project VAs are also available and bring expertise in a variety of areas, including web development, automation, marketing, graphics, video production, bookkeeping, social media management, SEO, and copywriting. VA+ has served over 800 clients since 2020. The average tenure of their VA staff exceeds 3.5 years, a testament to the company’s strong retention rates and commitment to quality. This stability, coupled with the founder’s 30+ years of experience in software engineering, leadership, and staff management, provides clients with the assurance that they are in capable hands. With flexible, scalable solutions starting at just $97 per month, VA+ is an accessible partner for businesses at any stage of growth. Its innovative approach to virtual assistance, coaching, and technology solutions is not just about getting tasks done but also rests on driving client success in a fast moving and ever evolving business landscape.
For subcontractors, the focus is on three key aspects: keeping them busy, treating them fairly, and ensuring timely payment. This approach fosters loyalty and reliability, which are crucial in maintaining high service standards. “We’re a boots-on-the-ground organization, so we understand what it means to be a blue-collar worker, a tradesman, and want to make sure that our franchise systems don’t just work for us or franchisees, but they also work for those doing the work every day,” Montgomery states, explaining that 11 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 RESIBRANDS
Uniquely American Manufacturing: SSC Revolutionizes the Garage Door Industry Since 1962, SSC has pioneered innovation in the garage door industry.As a family-owned American manufacturer, SSC is committed to driving the industry forward through continuous improvement and manufacturing advancements. With an extensive product selection, SSC is proud to be the one-stop supplier for the professional garage door dealer. Headquartered in Maumee, OH, SSC operates service centers nationwide, ensuring efficient access to products and solutions, backed by reliable service and expertise. SSC prides itself on providing the highest customer experience through educational resources and expert advice. SSC offers a wide range of springs engineered and manufactured to fit the needs of any residential or commercial door. Its newest innovation, the SSC DuraMaster, www.servicespring.com/duramaster, spring, has revolutionized the garage door spring. Strengthened by a proprietary manufacturing process, the spring offers a 1.5 times greater cycle than a traditional garage door spring.The SSC DuraMaster spring also introduces an industry first standard 3-year warranty with an optional 2-year extended warranty The company actively engages in community initiatives and industry partnerships, valuing collaborative growth and demonstrating the importance of championing American jobs and American manufacturing. servicespring.com When we say our garage door springs are made in America, it isn’t just a location. It’s about our more than sixty years of dedication to quality, strength & innovation. AMERICAN MADE SPRINGS: servicespring.com
Backed by more than 125 years of design and manufacturing experience, Groke doors offer worldclass quality and design features. The Groke factory in Karlsruhe, Germany utilizes a sophisticated blend of robotization and hand assembly to maximize efficiency while maintaining a benchmark level of fit and finish. Designs range from farmhouse traditional to ultra-modern. Our powder coated finish options are available in any RAL color as well as proprietary, high-definition wood grain designs. A wide array of glass designs, handle options, and electronic entry devices round out the VIP customer experience. All Groke doors are passive house certified in North America. A 3.7” thick door leaf, 1” wide thermal break on the leaf and frame, triple seal between the door and frame, and our triple-pane laminated tempered glass unite to create the maximum possible energy efficiency and durability. Groke doors are built for longevity and safety. The all-aluminum construction with stainless steel fasteners are meant to last for a lifetime. And the five-point locking system coupled with our proprietary ultra-secure locksets have earned them DIN 1627 anti-burglary certifications. Groke is proud to be a family-owned company whose standard of excellence makes them the last door your house will ever need. GLASS PARTITIONS MADE OF ALUMINUM The aluminum LOFT DE LUXE doors are an absolute novelty in the history of Groke and impress with their highest quality. The slim design made of aluminum and glass is a stylish eye-catcher for your rooms. The modern, understated look combines the characteristic industrial look with delicate elegance and creates a unique ambience. Swing door Pivot door Fixed element Sliding door Each LOFT DE LUXE door is made individually according to your wishes, you have a choice of various muntin styles. We are also happy to implement your own idea for you, muntins are possible vertically and horizontally. Our LOFT DE LUXE doors are available with vertical handles in different lengths or with lever handle fittings. The colour of the handle or lever handle always matches the colour of your element. PREMIUM ENTRANCE DOORS BY GROKE German Engineering and Design Excellence It is the door that makes your house a home. It gives each house its distinctive look, ensures safety and inspires confidence. Our customers rely on our workmanship and the high quality of Groke doors. Configure your door. Groke USA Charlotte, NC Phone: 844-604-7653 www.grokedoor.com A company of the SOMMER Group RESIBRANDS
for ResiBrands valuing and bringing dignity back to the trades is huge. This commitment can be seen in the company’s extensive franchisee support and training programs. Each brand under the platform has 50 to 70 hours of online training, followed by four days of in-person training in Austin, Texas. This includes sales training, project management, and trade-specific skills. Additionally, regional sales training events and a five-day accelerator program on referral marketing provide ongoing support and development opportunities. For Pink’s, the strategy involves recruiting young people from the hospitality industry who seek a 14 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
change from traditional roles. By offering a dynamic work environment and a strong brand identity, Pink’s attracts enthusiastic workers who are eager to be part of a team that stands out. However, even with such diverse recruitment and training, there is still the challenge of maintaining consistency of quality across numerous franchise locations. ResiBrands achieves this through rigorous coaching and a focus on culture fit during the franchisee selection process. The process is so strict that all members of the ResiBrands franchise development team are granted the right to decline any potential candidate if they feel that they won’t meet the standard. “We want to make sure that we bring in good 15 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 RESIBRANDS
Garage Royalty is a proud North American manufacturer of premium products that set the standard for excellence in the garage industry today. From slatwall panels, slatwall accessories, storage cabinets, and flooring. We deliver products to enhance any type and size of garage. Garage Royalty products are of superior quality featuring sturdy construction and enduring beauty and in all our product lines including our flooring, cabinets, and storage products. We offer a complete line of quality products for various styles and budgets. Our garage interiors are rugged, yet can retain a stylish aesthetic often reserved for your home interiors. Garage Royalty can provide all the quality products you need to build your dream garage. Whether you are looking for a simple makeover, workshop, family storage, or a man-cave, trust Garage Royalty products to help turn your vision into a reality. Congratulations Steven, Alan, Melissa and the entire ResiBrands family! Your success is an inspiration! Garage Royalty™ is proud to be a part of the success and growth of Garage Up!
When it comes to choosing paint for your client, quality matters. For Behr Paint Company, this begins with using a quality paint like BEHR PREMIUM PLUS® Interior & Exterior Paint. Give your client’s space an upgrade with this premium paint and primer that lasts. It offers a durable and washable finish to keep walls in great condition, making it ideal for easy cleaning. It’s also low odor with a mildew resistant paint finish, providing effective protection on dried paint film. Plus, it offers excellent touch-up to help extend the time between repaints so you can move onto the next job. For exteriors, its durability and resistance to moisture, fading, and stains makes this the perfect product for a statement-making look. It’s also tintable to a full range of colors to match any aesthetic. Choose BEHR PREMIUM PLUS Interior & Exterior Paint to deliver great durability and hide at an excellent value. Your client deserves nothing less. Experience the Difference of BEHR® Paint A PREMIUM PAINT & PRIMERF AT A GREAT VALUE ◊ A primer coat may be needed on some surfaces. See label for details. Learn more at behrpro.com RESIBRANDS
candidates who fit our culture and want to be a part of how we do things and how we treat people and how we take care of customers,” Montgomery says. Franchisees are encouraged to give customers a memorable experience and story to tell and employees a compelling vision to believe in. This dual approach ensures that everyone involved, from customers to workers, feels valued and motivated. A NATIONWIDE PRESENCE WITH A VISION FOR THE FUTURE Technology also plays a crucial role in streamlining ResiBrand’s operational efficiency, as the company 18 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
utilizes integrated CRM systems that cover the entire process from lead generation to financial management. The primary criteria for selecting software boils down to two questions: does it help the tradesmen doing the work do their job better and secondly, can it streamline a pre-existing process? Current explorations into AI, such as customer communication via AI-driven texts, are part of ongoing efforts to enhance service delivery. The overall goal is to enhance the people behind the process from every fathomable angle. These investments into human capital are prioritized to ensure robust franchisee and worker support. “Early on, I made the bet that if we just invested in more infrastructure and more support for our franchisees, that it would shake out well for us. And so, we have a very large support staff of over 100 for all the things we do, from marketing to the appointment center to the support staff, to our coaches,” Montgomery explains. 19 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 RESIBRANDS
Unlocking Boundless Potential: Revolutionizing Commercial Vehicle Leasing In today’s dynamic business landscape, flexibility and reliability are paramount. Our unlimited mileage commercial vehicle lease program stands as a beacon of innovation, designed to empower businesses of all sizes to thrive without constraints. At its core, our program redefines the traditional leasing model by eliminating mileage restrictions, offering unparalleled freedom for businesses dependent on extensive travel or deliveries. Whether you’re in logistics, construction, or service industries, our lease adapts to your needs, ensuring you never face unexpected overage charges or operational disruptions. Moreover, our commitment extends beyond mileage. We offer customizable upfitting options, allowing businesses to tailor vehicles to specific operational requirements. From specialized equipment installations to ergonomic interior configurations, every vehicle is optimized for efficiency and comfort. By choosing our program, businesses gain more than a vehicle; they gain a strategic advantage. Reduced financial risk, simplified budgeting, and enhanced fleet management capabilities are just a few of the benefits that drive operational excellence and profitability. In an era where adaptability is synonymous with success, our unlimited mileage commercial vehicle lease program stands ready to propel your business forward. Experience the freedom to go the extra mile with a partner dedicated to your operational success. Brian Blanchette Apple Commercial Sales & Leasing 512-587-0159 brian@appleleasing.com SOURCE WRAP UPFIT UNLIMITED MILE TRAC LEASE FINANCE DELIVER Up to 250k initial credit line for qualified lessees and buyers* Financing available for Start-ups* Equipment financing offered*
This long-term approach aims to create a sustainable business model where well-performing franchise locations continue to contribute to the brand’s growth for years to come. Because, according to Montgomery,“franchising is a long game” where the real return comes from being able to build out multiple franchises that perform well enough to pay royalties. With a presence in 36 states, including strongholds in the Northeast, Florida, and Texas, it’s safe to say that the brand has long since experienced those kinds of returns and will continue to do so in the future. Looking ahead, the goal is to lead a blue-collar revolution that brings pride and fulfillment back to trade. Over the next 18 months, the launch of two new brands, Monty’s, for handyman services, and Varsity Exteriors, will further expand the platform. Being so relevant to ResiBrand’s cause, the success of these two upcoming brands will certainly be closely monitored. Fortunately, they are predicted to perform just as well as their sibling franchises and align perfectly with the company’s larger vision of creating the greatest trades franchise that empowers a new generation of workers and entrepreneurs. As a company, there is no greater way of contributing to the revitalization of the home services industry entirely. 21 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 RESIBRANDS
PREFERRED VENDOR/PARTNER n ADP www.adp.com/franchise ADP® defines the future of business with solutions that unite HR, payroll, talent, time, tax, and benefits administration. Over one million clients trust ADP’s solutions to pay their people fast and give them more reasons to stay - helping franchisees manage operations, cash flow and workers in compliance. n VA+VIP Plus www.vaplusvip.com VA+ is an industry leader in offering flexible virtual staffing, marketing, lead generation, and business technology solutions designed specifically for entrepreneurs and small businesses. The company’s unique Executive Flex Virtual Assistants offer clients adaptable, monthto-month plans, no long-term commitments, and access to a team of specialized VAs. With over 800 clients served to date, VA+ delivers modern, cost-effective, and cross-functional support across various business verticals. n Service Spring Corp (SSC) www.servicespring.com SSC is a leading American garage door springs manufacturer and distributor, innovating the industry since 1962. SSC boasts an impressive product offering and an exceptional customer experience. The company also operates service centers nationwide to establish convenient and economical pick-up and delivery options for its customers. n SOMMER USA, Inc. www.sommer-usa.com Founded in 1898, Groke is the oldest of the SOMMER Group companies. With a distribution network reaching into more than 100 countries worldwide, the SOMMER companies have nevertheless held firmly to their standards of innovative designs, built-to-last quality, and flexibility to meet the demands of many diverse markets. n Garage Royalty Products www.garageroyalty.com Garage Royalty is a proud North American manufacturer of premium products that set the standard for excellence in the garage industry today. From slatwall panels, slatwall accessories, storage cabinets, and flooring. We deliver products to enhance any type and size of garage. n Behr Paint Company www.behrpro.com Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, stains, application products and more for doit-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company, and maker of the BEHR®, KILZ® and WHIZZ® brands, are dedicated to an unwavering commitment to quality, innovation, and value. n Apple Leasing www.33lease.com Apple Leasing has been serving Texas and the nation for over thirty-six years. We are one of the oldest independent leasing companies in the country and proud to serve our clients and community. We offer unlimited mileage commercial leases for businesses and specialize in the franchise sector. 22 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
WWW.RESIBRANDS.COM WWW.BUSINESSVIEWMAGAZINE.COM AS FEATURED IN ResiBrands
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