Superior Fresh

7 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 SUPERIOR FRESH increased fish house production approximately tenfold, now producing around 1.5 million pounds of Atlantic salmon annually. The company also has 13 acres of greenhouse space, after undergoing a considerable expansion. “Our team has a continuous improvement mindset and everything that we learn at our Wisconsin pilot farm is going to play a role in design at future farms.” he maintains. During the initial weeks of the COVID pandemic, Superior Fresh faced a temporary challenge as retailers shut down fresh seafood shelves, and restaurants were closed. “That was the only week since we started selling fish in 2018, that we didn’t have anywhere to sell fish,” Brandon remarks. Fortunately, the company’s focus on retail sales allowed them to find alternative markets, leaving the business relatively unscathed during that period. As consumers began prioritizing healthier lifestyles post-COVID, there was a rise