Superior Fresh

5 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 SUPERIOR FRESH 6-oz portions, retailers can sell it as a fresh option. “When it comes to fresh seafood people assume that because it’s frozen, it’s not fresh, but all of our other proteins get frozen and shipped,” says Brandon. If seafood is handled properly, the frozen products can be just as good if not better than what is sold as never-frozen on the fresh shelf.” Furthermore, Superior Fresh has introduced salad kits on the leafy greens side. Utilizing an in-house chopping program, they transform their head lettuces into conveniently packaged chopped salads with added ingredients Brandon recounts, “We just launched kits and there have been raving reviews. Today we are producing 4 separate skus such as Sesame Asian, Sweet Poppy Sunflower, Mediterranean, and Caesar. It is a certified organic product and the grab- and-go convenience category is growing rapidly, along with controlled environment agriculture. I believe we’re one of the first companies to implement all offerings from a single farm.”