GOCAL

8 BUSINESS VIEW MAGAZINE VOLUME 10, ISSUE 9 ER AND TOYOTA ARENA that visitor-driven economies are handled at the political level to ensure that the state is focusing on the importance of tourism and visitors to the state,” Krouse elaborates. “So, we have a variety of angles in which we focus, in addition to our direct sales and our direct marketing. We also work on the political side, to ensure that our voices are being heard as an industry.” Along with promotion and tourism initiatives, GOCAL works closely with the Ontario International Airport, which Krouse maintains is performing exceptionally well. Notably, the daily flight to Taiwan operated by China Airlines is back to full capacity, unlike other airports that are still operating at much lower capacities for Asian routes. Domestic flights at the airport have also recovered are part of the funding mechanism that helps GOCAL to market the Toyota Arena, and the Ontario Convention Center, while also highlighting the rest of the region. Through a visitor assessment charge, the 6000 hotel rooms generate revenue, which is then utilized by GOCAL for marketing and sales initiatives to attract more visitors to the community. “They have a vested interest, and we have a vested interest in them and their success. Of course, that is a high priority for us because they are our partners,” says Krouse. The organization also works closely with Visit California, the state office of tourism, and Cal Travel which are dedicated to promoting tourism in California. “Cal Travel is an organization that I sit on the board of, that works very closely in ensuring