The Denny Sanford PREMIER Center

7 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 Boys, Greta Van Fleet, Thomas Rhett, Iron Maiden, and Walker Hayes, Denny Sanford PREMIER Center was also home to the recent National Veterans Golden Age Games. This week long multi-event sports competition for veterans over the age of 55 brings hundreds of enthusiasts to the City of Sioux Falls to compete. As for valued partnerships, Johnson shares that the City of Sioux Falls is crucial to the continued success of Denny Sanford PREMIER Center. He recounts, “I’ve been in the industry for almost 25 years now, and no other city that I have worked with has really focused on making their convention center and entertainment venues as up to date, and cost efficient. They have a great long term planning tool in place, with capital improvement projects, and budgeting The role Denny Sanford PREMIER Center has in the community is always top of mind. As Johnson relays, “Locally, we try to set ourselves apart by being a good partner, being active in the community. We also try to excel at customer service, always having a clean welcoming environment here for the guests, because they do have a choice now more than ever on where and if they spend any discretionary income they have. On a more national scale customer service is always number one. We treat everybody that comes into our building as if it’s a home away from home, whether that be a country singer or a conference organizer. That’s what we really focus on and pride ourselves on.” Host to major musical events such as the upcoming I Love the ‘90s Tour, The Backstreet