The Denny Sanford PREMIER Center

10 BUSINESS VIEW MAGAZINE VOLUME 9, ISSUE 11 DENNY SANFORD PREMI ER CENTER of the convention center. He asserts, “We are currently running pretty much at capacity many months out of the year. We would like to be able to continue to grow at the same rate as Sioux Falls.” With the city growing by approximately 5000 residents annually, Johnson sees Denny Sanford PREMIER Center as a draw for businesses and residents wanting to relocate to the area. He explains, “Having a venue like this, with entertainment options, is a big deal to those companies looking for someplace for their employees to want to live. On the financial side, the sales tax revenue generation, the economic impact of the building is huge. Ever since the event center has been open for the last eight years, it’s been self funding. We have a positive NOI every year, and all that money goes back into the city for other projects.” As things continue to move forward in a positive direction, Denny Sanford PREMIER Center will continue to attract audiences and events, which Johnson maintains is important for the community. As a final thought, he adds, “It’s great for everybody from around the region to have the opportunity to get back together and enjoy themselves. There’s a lot going on in everybody’s lives, but it’s nice to cut loose a little bit and find some entertainment.”