Janesville, Wisconsin

And it worked. By pivoting to meet the housing needs of its citizens and employers, the city now has three significant multi-family projects under construction: a low-income tax credit project downtown and two other market-rate projects. One is near the north end of town with 115 units, and another is a high-end project at the far east side of town with 256 units designed as executive level. Price is pleased to share the story of how Janesville, which was identified for a long time as a one-horse town, is reinventing itself to move forward. He emphasizes, “That’s a key. And it’s how the city has adjusted its economic development programs to attract major employers and is fostering growth in its existing employment base. Also it’s the uniqueness of our collaboration through Rock 5.0; recognizing that we’re all in this together in Rock County. Developers often pit cities against each other but that just doesn’t happen here because we’re all on the same team.” PREFERRED VENDORS n Frank Silha & Sons, Inc. www.silhaexcavation.com Frank Silha & Sons Excavating is a regional industry leader, providing a full range of excavating services. The company has always been committed to having state-of-the-art equipment and technology to meet the customers needs. With the six aggregate pit locations, they are a full-service contractor to meet your project needs. n Rock Road Companies, Inc. www.rockroads.com n Cambeck Petroleum Corp. 608-754-4393