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Business View Magazine
One company characteristic that keeps KDL ahead of
the curve is its state-of-the-art technology platform.
“Our competition is becoming more intense and the
barrier to entry has lowered every year,” Tsai explains.
“Because technology is becoming the norm, every
buyer and every competitor is becoming smarter be-
cause of market research. Therefore, the way we dif-
ferentiate is through leading edge technology that can
help support shippers; it’s user friendly, predictable,
and something that can be self-coached. Think of us
like an Expedia or a Priceline. We are a technology
platform that procures on shippers’ behalf and shows
those rates in a single platform.”
While KDL’s services are offered nationwide, current-
ly its customer base is predominantly located in the
mid-Atlantic, the northeast, and the southeast. “Our
typical customer is somebody that is classified as an
SMB – a small to midsized business – somebody that
does greater than $30 million on the top line up to
$500 million,” Tsai says. “That’s our sweet spot. We
do have clients that are much larger and those that
are much smaller. Our client base is concentrated in
diverse manufacturing and distribution markets rang-
ing from industrial, retail, mining, automotive, oil and
gas, parts and many others. We assist all customers
with transportation of inbound raw materials, third
party drop shipments, as well as, outbound shipments
to their end customer.”
Ian Tsai, KDL’s Executive Vice President
