Business View Magazine
3
Construction
Octob r – Business View
35
The market has since grown far beyond the early
farm infrastructure.
“I think a farmer may have gone to church gathering
on a Sunday and heard someone talk about how the
church needed a new building, but wasn’t sure how to
go about building it or getting the money to build it,”
said Dan Nyberg, Morton’s sales analysis and training
manager. “He might have considered his own machine
shed and said, ‘I could fit 300 people in my shed if we
need to,’ and one thing led to the next.”
Morton employs a staff of professional builders,
some of whom have been with the business for more
than 45 years. Nyberg, who’s approaching 25 years,
still refers to himself as a “middler,” while claiming the
roster of experience has enabled greater efficiency and
quality for a customer base across 36 states.
The more things stay the same, however, the more
they change.
“It is much different today,” he said. “The focus in
the past was more on a product. You would purchase
a building and if it met your expectations, you were
happy. Today, people not only want a quality building,
but they also want to be able to enjoy the experience
of purchasing the building and watching that building go
up. There’s a broader expectation of the market. There
is a concern, ‘How quick can you get back to me? How
fast can you design and configure the building? When is
it going to happen and how it is going to happen? What
is the crew like?’ People still want a quality building, but
they also want an enjoyable experience in buying and
watching that construction take place – that’s what we
provide.”
Morton has shown signs of recovery since the Great
Recession, which it endured in part by enhancing focus
on agriculture products, a demand which was less
impacted during the darkest downturn days. Demand
began increasing across the board by 2012 and 2013,
including structures for storage of boats, four-wheelers
and airplanes.
“We can be positioned the best in company health
when we have a broad range of niches we’re active in,”
Nyberg said. “The ag sector has been good and office
or warehouse development never totally disappeared,
but was running at low level. We’ve seen pick-up in
The market has since grown far beyond
the early farm infrastructure.
C
M
Y
CM
MY
CY
CMY
K
