HorsePower Brands is building more than franchises. It’s building an ecosystem where franchise owners can achieve their “why,” employees can thrive in careers that feel meaningful, and customers gain trust in a unified family of services. “We founded HorsePower Brands with a simple but powerful belief: if we build people, they will build great businesses. Our purpose is to empower entrepreneurs to achieve their why. In less than five years, we’ve scaled to nine brands and more than 1,400 territories nationwide, proving what is possible when you go all in,”Tony Hulbert, CEO of HorsePower Brands notes. A CULTURE FUELED BY PURPOSE Culture is more than a buzzword at HorsePower Brands—it’s the foundation of the business. Built on the Entrepreneurial Operating System (EOS), the company’s culture centers around clarity of vision, defined goals, and metrics that ensure every team member knows where they stand. “We’re focused on giving our franchise owners and employees clear paths to success,” Hulbert notes. “When you join HorsePower, you’re not buying into a single concept.You’re plugging into an ecosystem.A standalone brand gives you tools. A portfolio brand gives you a platform. From training and marketing to finance and operations, we’ve built the infrastructure that allows entrepreneurs to focus on growth instead of reinventing the wheel,” Hulbert relays. “Our ZeeServices platform is one of the most unique advantages in franchising, designed to solve common business challenges. For example, we own and operate ZeeBooks, which provides bookkeeping and financial preparation each month for our owners. We also offer solutions like ZeeFleet, ZeeRecruit, and ZeePartnerships that give franchisees the support they need to scale with confidence,” he elaborates. Hulbert explains that supporting franchisees also means investing in the people behind the scenes. HorsePower coaches pursue certifications and ongoing education to better serve owners. Employees are empowered to provide candid feedback through engagement surveys, open conversations, and team 3 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 HORSEPOWER BRANDS
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