a customer-facing portal,” Vallee states. This portal will provide clients with direct access to all their building’s equipment data, enabling them to view uptime and callbacks, as well as pay invoices online. However, ESI is not a software development company, and as such, it partners with experts to build these high-value tools. In fact, when selecting technology and equipment partners, ESI is equally deliberate in its approach. “For the products that we use, we only install nonproprietary, universally serviceable products. That way, when we put something in, we put in products that have engineering support for any vendor that might service, whether it’s us or someone else down the road,” McCay clarifies. This guarantees that once a client has invested with ESI, they have the flexibility to choose any other service provider down the road, as any vendor will be able to service the equipment. Interestingly enough, one of the biggest challenges ESI faces is a result of its own success: marketing itself as a unified company. “We’re a collection of independents, and we’ve grown into a fairly large company through our acquisition strategy.We’re now a significant player in the industry. The challenge, from a marketing perspective, is conveying just how big we actually are because all of the companies are individually branded and named in each respective market,” Vallee says. 9 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 ELEVATOR SERVICE INC.
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