“Our plan was built around rapid transformation,” Chamberlain says. “We’re organizing to be agile and to help members navigate a constantly shifting environment.” “We designed the plan to lead through constant change,” he explains. Anchored by five pillars—community, workforce development, pro-CRE advocacy, industry insights, and association operational excellence—the framework translates into very tangible wins: membership growth despite a broader economic pause, record engagement at its flagship conference, and new education products tailored to today’s timestarved, digitally native learners. FIVE PILLARS FOR A SHIFTING INDUSTRY The strategy rests on five pillars: 1. Build the BOMA commercial real estate community 2. Workforce development 3. Advocacy for a pro-CRE agenda 4. Industry insights and thought leadership (“What would BOMA do?”) 5. Operational excellence across the association Early results show momentum. Membership grew despite economic headwinds, and the 2025 BOMA International Conference delivered record engagement: the largest Student Day cohort to date (51 students paired with mentors and a building tour), a sold-out TOBY Awards gala, a sold-out Women’s Breakfast, and the association’s first all-day session (also sold out). BOMA also piloted Discussion Hubs, replacing administrative committee time with facilitated, in-room exchanges on topics like industrial, engineering, and emerging professionals. “If it can be done on Zoom, it shouldn’t be done in the room,” the Chamberlain notes.“We used the room for real discussion—and it was a hit.” MICRO-CREDENTIALS FOR A MODERN LEARNER One persistent refrain from industry leaders: talent. IV BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 10 BOMA
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