also contribute meaningfully to the communities they serve. “When we think about the projects Timberlab likes to pursue, there are a couple of key factors we always consider,” Dicke explains.“We’re looking for solutions to complex problems—that’s where we started.” Since its inception, Timberlab has built a reputation for tackling highly intricate and challenging projects. This approach has attracted a team of problem solvers, which now boasts nearly 180 members nationwide.“Every one of our team members loves to dig into the details, and with mass timber being such a rapidly evolving system, there’s always something new to figure out,” he adds. But it’s not just about the technical details. For Timberlab, the impact of the project—both socially and architecturally—matters. “We look for ways to make a large impact, especially on projects with high social value,” Dicke says. An example is the Seattle affordable housing project, which Evans mentioned earlier. This development, offering 126 below-market-rate units in one of the city’s densest urban cores, provides much-needed housing where affordability is a pressing issue. BUILDING AWARENESS AND EDUCATING THE INDUSTRY As Timberlab continues to grow its footprint in the mass timber world, it strongly emphasizes educating the market and building awareness about the benefits and possibilities of timber construction. For the team at Timberlab, marketing isn’t just about promoting the brand—it’s about leading the conversation in an evolving industry. “Every day, we’re on calls and meetings with architects, engineers, contractors, and developers,” says Dicke.“We also love to lead tours through both our southeast facility in Greenville, South Carolina and our northwest facility in Portland,” he continues. Each week, Timberlab opens its doors to architects, engineers, and even curious residents who drop by to see the operation in action. A national initiative, Timber Talks, is one of the critical programs helping Timberlab spread the word about mass timber. “We’ve rolled it out across the country,” Dicke explains, noting that each session highlights critical projects in various markets and shares insights from those directly involved in the work. A recent Timber Talk in Seattle drew over 100 attendees, where architects shared tips and tricks for working with mass timber. Beyond hosting its events, Timberlab is deeply involved with numerous industry organizations across the U.S.“We’re partners with the Oregon Mass Timber Coalition, the Colorado Mass Timber Coalition, and several collectives on the East Coast through research institutions,” Dicke says.These partnerships help Timberlab stay at the forefront of innovation while contributing to the broader development of mass timber as a viable construction method. WHAT’S NEXT FOR TIMBERLAB AND THE MASS TIMBER MARKET As Timberlab looks to the next 18 months, its roadmap is packed with growth opportunities, 9 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 TIMBERLAB
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