Slightly outside the box, this loan was introduced in 2024, to offer members an affordable solution in times of financial stress.“This provides members with an alternative to using one of the more expensive options, such as cheque cashing stores. We can still take care of them and provide them with the proper credit counseling from a credit union perspective, where we’re just interested in helping them out,” Regimbal shares. This tailored approach extends to self-employed individuals and entrepreneurs. Sudbury Credit Union knows and understands the specific challenges faced by local small businesses, which provides the opportunity to look at each situation objectively. “Some small businesses may not fit into a nice, neat box where finances are concerned.” Regimbal says. “We get to know the member, get to know how they manage their company. It is more than just hard numbers.” TECHNOLOGY AND ENGAGEMENT When it comes to technology, Sudbury Credit Union is moving with the times, offering online banking and mobile app services to meet the needs of its members.“Our members are looking for online and mobile banking services, so we work hard to ensure that we’re offering a seamless user experience with the features and functions that members require,” says Regimbal.The institution partners with Central 1 for online banking, making it accessible for members across multiple platforms. Of course, the pandemic saw an increase in online banking usage, as members had to shift when branch traffic was restricted.“The move to online services in 2020, has held pretty steadfast. We’ve seen members come back into the branches, especially our senior membership, but many people who moved to online banking have continued to use that platform,” says Moore. As a way to engage with members, the institution employs social media, primarily LinkedIn and Facebook. Moore explains “You’ll rarely see our posts focus on rates. We use these platforms to 5 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 SUDBURY CREDIT UNION
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