recognize that we have a role to fulfill as Sudbury’s credit union,” he acknowledges. A prime example of this is their support for a local independent coop cinema. Sudbury Credit Union has embraced this fellow cooperative over the years with regular financial support and, in October 2023, the theatre within the cinema became known as the Sudbury Credit Union Theatre with a sponsorship of $20,000. One of Sudbury Credit Union’s most significant community initiatives has been its partnership with the Sudbury Hospice Foundation. In 2018, the credit union provided a $50,000 sponsorship to support the hospice’s capital building projects. “After that initial donation, we made an additional commitment to become the title sponsor of the annual Hike for Hospice fundraiser, with the latest Hike, which took place in May 2024, raising more than $130,000,” Moore adds. “The hospice provides a much needed service in our city and we are proud to say that we are a part of their community of supporters.” FINANCIAL INDEPENDENCE AND FLEXIBILITY In addition to supporting community initiatives, Sudbury Credit Union also prioritizes the financial independence of its members. The institution encourages open conversations between its advisors and members, ensuring that financial decisions are made with a long-term perspective in mind. “A member might come in for one particular request and be excited for that new truck loan, for example, but the advisor will sit with them and talk about what else is in their future plans. It’s important for the advisor to have a whole picture of the member’s unique situation. Our employees aren’t incented to get that next loan out the door. They are focused on having meaningful conversations with our members,” Regimbal conveys. As part of the personalized approach, attempts will always be made to help members find a financial solution.“Our goal is not to rack up the credit losses and have somebody’s credit history turn bad. Our goal is to keep them in a less stressful financial position,” she affirms.Along with overdraft protection and personal lines of credit, Sudbury Credit Union offers what they term, a “Helping Hand Loan.” 4 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
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