certification requires more education and deeper involvement in the industry and NARPM itself. In addition to individual certifications, NARPM also offers a company designation, the Certified Residential Management Company (CRMC). This extensive audit process examines every aspect of a company’s operations, from policies and procedures to safety mechanisms.“It’s very far and few between,” Sharone admits, noting that only 41 companies hold this prestigious designation. NARPM is actively working to promote these designations, believing they provide essential recognition for professional managers and set a benchmark for the industry. PROJECTING THE PATH FORWARD: STRATEGIC PLANNING AND PERSONAL DRIVE As NARPM looks ahead to the second fiscal quarter of 2025, the association is firmly focused on executing its strategic plan. Every year, NARPM reviews its longterm strategy, with a complete rewrite every two years, to ensure it remains aligned with the evolving needs of its members and the industry. Sharone explains that the most recent plan was initiated at the start of her presidency in September. “We have a new plan,” she says, adding,“We’re just in the beginning phases of this plan.” This two-year roadmap sets the stage for NARPM’s priorities, centering on enhancing member benefits, elevating the recognition of its professional designations, and expanding advocacy efforts. Committees have been established within each pillar of the plan to drive these initiatives forward. “They have two years, but we will gather together again in September,” Sharone says, indicating a structured yet flexible approach to the plan’s execution.This annual review process allows NARPM to assess progress, make necessary adjustments, and refine its focus for the remaining plan duration. Beyond the organizational strategy, Sharone’s journey is one of growth and opportunity within the industry she now leads.“I was an employee once of a property management company. In fact, the one I own now,” she shares. Starting as an employee at the company she now owns, Sharone credits her predecessor, who is a Past President of NARPM, for believing in her and offering opportunities to develop her leadership and 9 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 NATIONAL ASSOCIATION OF RESIDENTIAL PROPERTY MANAGERS
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