“That brings in someone who may not have come here for the ATVing, but then they see that there’s the ATV trails, or a person on an ATV stops at the brewery,” Teske depicts. Castle Rock Lake serves as another key attraction, bringing boating, fishing, and watersports enthusiasts to the area. Additionally, Jays Power Sports, a new business specializing in boating, UTVing, and ATVing, has set up shop in the city by revitalizing an old Kmart building providing valuable local jobs and supporting tourism. “So, it’s building on our successes currently, and then continuing to look at opportunities,” he continues. “We had somebody restart our farmers market this year and again, it is all intertwined. People are in town already, so they stop for lunch, or at different businesses that are here.” He highlights the Greater Mauston Tourism Association as instrumental in actively promoting the city and ensuring it’s featured in various regional publications. Beyond tourism, Mauston offers a wide range of amenities and recreational opportunities for residents.The city’s parks and green spaces are wellPhoto Credit: Todd M Galbrecht of TMG Photography 6 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 10
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