success and contribute positively to the broader franchise network. By prioritizing candidates with these attributes, HorsePower Brands ensures that its franchisees are well-equipped to thrive in a competitive market. DATA-DRIVEN DEVELOPMENT AS A PATH TO INDUSTRY INNOVATION Looking to the future, HorsePower Brands is committed to strategic expansion and continuous innovation. Gathered data is one of the franchise’s strongest helpers in this regard, as it goes beyond the standard contact information. “We take measurements of your windows, roofs, the exterior structure, etc. so we can retain that as a data component tied to that address,” Hulbert says, explaining that the data-gathering process is also supplemented by drone imagery and later, utility usage information. Hulbert reveals that collecting utility data will be especially helpful as the franchise begins moving into the plumbing industry. The company plans to introduce one to two new brands over the next 12 to 18 months, focusing on quality and alignment with its existing portfolio. This selective approach allows HorsePower Brands to maintain its high standards and ensure that each new addition complements the company’s overall vision. In addition to expanding its brand portfolio, HorsePower Brands is dedicated to enhancing the customer experience through technological advancements. The company is exploring the use of drones for roof inspections, a cutting-edge technology that builds 9 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 HORSEPOWER BRANDS
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