Under ZeeServices, there are crucial services like ZeeBooks, ZeeRecruit, ZeeFleet, ZeeMarketing, ZeeUniversity, and ZeeLogic. This shared platform encompasses essential functions such as bookkeeping, marketing, work vehicles, recruiting, and more! By centralizing these services, HorsePower Brands helps franchisees reduce overhead costs and improve operational efficiency. The shared services model not only streamlines business operations but also ensures that franchisees can focus on their core business activities. This approach allows franchisees to leverage the expertise and resources of the parent company while maintaining their independence and entrepreneurial spirit. It creates a collaborative environment where franchisees can benefit from collective knowledge and industry best practices. In addition to ZeeServices, HorsePower Brands has introduced HOWIE, a unique platform that integrates its various brands into a cohesive network. HOWIE functions similarly to hotel loyalty programs, offering homeowners access to a range of services from different brands within the HorsePower portfolio. The idea is that if a customer has worked with one of HorsePower’s brands, like Bumble Bee Blinds, they would also have instant and reliable access to other franchises in the HorsePower network like Gatsby Glass or Mighty Dog Roofing. “It’s targeted towards the ultimate customer. Not the franchisee, the real customer… the homeowner, and HOWIE is our attempt to bring everything together under a family of brands,” Hulbert explains. This innovative approach enhances the customer experience by providing a seamless, one-stop solution for home service needs, fostering greater customer loyalty and satisfaction. Nonetheless, franchisees themselves benefit immensely from the increased accessibility customers always have to their brands. ORGANIC MARKETING AND SYNERGISTIC FRANCHISEE SELECTION Effective marketing and branding have been crucial to HorsePower Brands’ success.The company places significant emphasis on helping franchisees develop and execute robust marketing strategies. HorsePower Brands supports franchisees with a suite of marketing tools and resources, including access to third-party lead generation providers like Angi and Thumbtack. This comprehensive approach ensures that franchisees can effectively navigate the complexities of advertising while maintaining a consistent and compelling brand image in their local markets. However, while paid advertising through platforms such as Google and Meta are essential to its marketing efforts, HorsePower Brands also highlights the 4 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
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