WWW.HORSEPOWERBRANDS.COM HORSEPOWER BRANDS THE GROWING BRAND OF FRANCHISES
HORSEPOWER BRANDS AT A GLANCE HORSEPOWER BRANDS WHAT: A rapidly expanding franchisor specializing in Home Services. WHERE: Based in the United States, HorsePower Brands is actively expanding its network of franchisees across the country. WEBSITE: www.horsepowerbrands.com THE GROWING FRANCHISES HAR INN SER 1 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
BRAND OF RNESSING TOP-TIER SUPPORT AND NOVATION TO REVOLUTIONIZE THE HOME RVICE INDUSTRY Established in 2021, HorsePower Brands has rapidly expanded in the last four years, building an incredible portfolio of industry-leading franchise brands. Strategic acquisitions and partnerships have further driven expansion, opening new opportunities and markets.This is a result of a clear operational visionas HorsePower brands aligns its services and brands with market demand and evolving consumer needs. For HorsePower Brands , this has translated to constant innovation, expansion into complementary service areas, and a commitment to providing comprehensive support for franchisees. By establishing a strong brand identity, investing in cutting-edge technology, and implementing datadriven decision-making, the franchise stays ahead of competitors, positioning itself for long-term success. 2 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
HorsePower Brands recognizes that franchisees need access to robust support systems, including marketing resources, training programs, and financial guidance. So much of the company’s efforts go into streamlining operations through centralized services like accounting, recruiting, and IT support, which allows franchisees to focus on delivering exceptional customer service to homeowners. Overall, a strong commitment to customer satisfaction remains paramount. By delivering highquality, reliable services, the franchise seeks to build trust with homeowners and create lasting customer relationships. Despite its recent origins, HorsePower Brands operates like a well-oiled machine. It is a network of thriving franchisees, supported by a forward-thinking leadership team, offering trusted, reliable services to satisfied homeowners across a growing national market. With this foundation, HorsePower Brands continues to achieve sustainable growth and enduring impact in the home service industry. EMPOWERING ENTREPRENEURS THROUGH FRANCHISING In a rapidly evolving market, HorsePower Brands has emerged as a transformative force in the home service industry. Founded in January 2021, the company has swiftly made its mark by adopting a distinctive franchising model designed to empower entrepreneurs and streamline business operations. “We’re going into our fourth year as a company, and we’ve been able to do this primarily through acquisitions and a partnership with a founder location. We offer the franchise sales opportunities from the start. We grow the brand organically, which is different from other portfolio companies,” says Chief Executive Officer Tony Hulbert. With an impressive portfolio of nine diverse home service brands, HorsePower Brands offers specialized services that cater to home maintenance and improvement. The company’s approach to growth is multifaceted, incorporating strategic acquisitions and organic development. This dual strategy has enabled HorsePower Brands to build a robust network of franchisees and create a dynamic environment that fosters business success. One of the key elements that sets HorsePower Brands apart is its innovative shared services model. This model provides franchisees access to a comprehensive suite of support services through a centralized platform known as ZeeServices. “ZeeServices is our platform designed to provide solutions to common business problems,” Hulbert says, explaining that the list of ZeeServices is quite extensive. 3 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 HORSEPOWER BRANDS
Under ZeeServices, there are crucial services like ZeeBooks, ZeeRecruit, ZeeFleet, ZeeMarketing, ZeeUniversity, and ZeeLogic. This shared platform encompasses essential functions such as bookkeeping, marketing, work vehicles, recruiting, and more! By centralizing these services, HorsePower Brands helps franchisees reduce overhead costs and improve operational efficiency. The shared services model not only streamlines business operations but also ensures that franchisees can focus on their core business activities. This approach allows franchisees to leverage the expertise and resources of the parent company while maintaining their independence and entrepreneurial spirit. It creates a collaborative environment where franchisees can benefit from collective knowledge and industry best practices. In addition to ZeeServices, HorsePower Brands has introduced HOWIE, a unique platform that integrates its various brands into a cohesive network. HOWIE functions similarly to hotel loyalty programs, offering homeowners access to a range of services from different brands within the HorsePower portfolio. The idea is that if a customer has worked with one of HorsePower’s brands, like Bumble Bee Blinds, they would also have instant and reliable access to other franchises in the HorsePower network like Gatsby Glass or Mighty Dog Roofing. “It’s targeted towards the ultimate customer. Not the franchisee, the real customer… the homeowner, and HOWIE is our attempt to bring everything together under a family of brands,” Hulbert explains. This innovative approach enhances the customer experience by providing a seamless, one-stop solution for home service needs, fostering greater customer loyalty and satisfaction. Nonetheless, franchisees themselves benefit immensely from the increased accessibility customers always have to their brands. ORGANIC MARKETING AND SYNERGISTIC FRANCHISEE SELECTION Effective marketing and branding have been crucial to HorsePower Brands’ success.The company places significant emphasis on helping franchisees develop and execute robust marketing strategies. HorsePower Brands supports franchisees with a suite of marketing tools and resources, including access to third-party lead generation providers like Angi and Thumbtack. This comprehensive approach ensures that franchisees can effectively navigate the complexities of advertising while maintaining a consistent and compelling brand image in their local markets. However, while paid advertising through platforms such as Google and Meta are essential to its marketing efforts, HorsePower Brands also highlights the 4 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
Close more deals with powerful presentations Equip your team with the tools to compete With interactive and dynamic features, it’s easier than ever to educate and engage homeowners to help you close more deals and wow customers. Get a Demo www.ingage.io/demo
In today’s rapidly changing sales landscape, keeping up with the pace of innovation is more challenging than ever. Factors such as an unpredictable economy, shifting homeowner preferences and constantly evolving technology make it difficult to stay ahead. Your goal is to equip your sales reps with the tools they need to win over discerning customers, but how do you choose the right tech for your team? That’s where Ingage comes in. Research shows that companies that invest in cutting-edge sales technology see a significant boost in engagement and revenue. For instance, top-performing companies report capturing 50% more of the potential revenue benefits from their digital transformations than their peers (McKinsey & Company). At Ingage, we believe it shouldn’t be so difficult to create dynamic digital sales presentations, share them efficiently and measure their success. That’s why we’ve tailored our interactive presentation platform specifically for the home improvement industry. With Ingage, your team can close more deals and impress customers with just a few clicks. Ingage partners with leading industry manufacturers and tech companies, so your presentations don’t have to start from scratch. Our platform’s interactive buttons, dynamic pricing visualization and in-presentation video players make it easier than ever to educate customers about your products and services. With cloud-sharing capabilities, your team always has access to the latest information. They can even download presentations to their devices, allowing them to present without Wi-Fi or cellular connection—even high-resolution videos and project photos are included. Empower your entire sales team with built-in analytics that let you conduct virtual ride-alongs with every rep. Use this data to enhance coaching conversations and identify which presentation pages resonate most with customers. Don’t just take our word for it—on average, industry professionals using our platform have seen a 7% increase in closed deals. Don’t let outdated methods hold your team back. Connect with us today at ingage.io to discover how Ingage can help you transform your sales strategy with the power of digital sales presentations.
importance of organic growth and local engagement. “We have converted and directed most of our advertising efforts towards organic growth. Generally, people think that Google has the best advertising solution and if you just put a couple of paid ads out there, your business will run on autopilot, and that simply is not the case,” Hulbert states. The fact is that when paid advertising is removed from the equation, many companies don’t have much to stand on regarding their ability to promote their services. HorsePower is seeking to eliminate that possibility for itself, so franchisees are guided to strike a balance between paid ads and communitybased marketing initiatives. Building goodwill and establishing a strong local presence is integral to fostering long-term relationships with customers, and the desire to is also one of the key criteria that prospective franchisees are vetted for at HorsePower. According to Hulbert, for the ideal franchisee, HorsePower wants to see that “you want to be locally involved in your community, and that you want to build a business because you want to make an impact somewhere in your community over the long term.” The company seeks candidates who are not only financially capable but also possess a genuine passion for their communities. Ideal franchisees should demonstrate a strong entrepreneurial drive, a commitment to local engagement, and a long-term vision for their business. HorsePower Brands values traits such as accountability, optimism, and resilience in its franchisees as well.These qualities are essential for overcoming the challenges of business ownership — especially within the first year — and achieving long-term success. The company’s selection process is designed to identify individuals who are eager to invest in their 7 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 HORSEPOWER BRANDS
Providing first-in-class services and always putting the customer at the forefront is the heart of what Trulite Glass & Aluminum does best. Setting itself apart from its competitors, Trulite Glass & Aluminum Solutions is clear about its role and enjoys client loyalty based on its unparalleled performance and product offerings. Carving its niche as a leading single source for aluminum and glass products,Trulite offers its clients a complete line of architectural aluminum products, decorative glass, and mirrors, fabricated glass, as well as providing glass for all types of structural entrances. With a clear view of how to get the job done right the first time, Trulite brings to its customer base its fleet of trucks and top-tier equipment, as well as boasting over 40 fabrication facilities spanning across key markets throughout North America. Providing a truly end-to-end customer experience that takes projects from conception through the design process, and on to the expert installation by experienced glazing contractors, Trulite pays attention to every detail in its top-quality work, while always keeping the customer’s vision in mind. Ensuring that all orders are on time, maintaining the industry’s competitive edge, and meeting the project specifications every time,Trulite continues to shine and reflect an industry-leading path ahead. On Time. On Spec. On Cost. We are committed to making sure our customers’ orders are on time, meet the project specifications and that we are competitive in the market to ensure that we are on time, on spec, and on cost. 1750 Founders Pkwy, Suite 154, Alpharetta GA 30009 O: 385-268-1066 | www.trulite.com American Insulated Glass acquisition NEW
success and contribute positively to the broader franchise network. By prioritizing candidates with these attributes, HorsePower Brands ensures that its franchisees are well-equipped to thrive in a competitive market. DATA-DRIVEN DEVELOPMENT AS A PATH TO INDUSTRY INNOVATION Looking to the future, HorsePower Brands is committed to strategic expansion and continuous innovation. Gathered data is one of the franchise’s strongest helpers in this regard, as it goes beyond the standard contact information. “We take measurements of your windows, roofs, the exterior structure, etc. so we can retain that as a data component tied to that address,” Hulbert says, explaining that the data-gathering process is also supplemented by drone imagery and later, utility usage information. Hulbert reveals that collecting utility data will be especially helpful as the franchise begins moving into the plumbing industry. The company plans to introduce one to two new brands over the next 12 to 18 months, focusing on quality and alignment with its existing portfolio. This selective approach allows HorsePower Brands to maintain its high standards and ensure that each new addition complements the company’s overall vision. In addition to expanding its brand portfolio, HorsePower Brands is dedicated to enhancing the customer experience through technological advancements. The company is exploring the use of drones for roof inspections, a cutting-edge technology that builds 9 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10 HORSEPOWER BRANDS
trust with homeowners by providing accurate and transparent assessments. Online booking systems are also being integrated to improve convenience and streamline the scheduling process for customers. Furthermore, HorsePower Brands is investing in advanced tools for sales training and performance monitoring. “We don’t know what the experience between our salesperson and the homeowner is like, so, we’re working with a tool that helps listen to that conversation, and through artificial intelligence, it’s starting to teach itself,” Hulbert says. This ensures that the salesperson addresses brandspecific power points throughout the proposal process. HorsePower Brands is not only redefining the home service industry but also setting a new benchmark for franchise success. PREFERRED VENDOR/PARTNER n Ingage www.ingage.io Ingage is a digital presentation platform designed to empower sales teams to educate and impress customers with interactive, dynamic presentations proven to close more deals. Optimized for the industry, Ingage offers better personalization, offline sharing and built-in analytics that make every lead count. Discover the difference with Ingage today! n Trulite Glass and Aluminum Solutions www.trulite.com n Hover www.hover.to Hover’s technology helps everyone – from construction professionals to homeowners – understand what their home renovation will look like, and what it will cost. Using machine learning and generative AI, Hover users can easily measure, design, and estimate costs, all in one place. Visit hover.to to get started. Through its innovative franchising model, shared services platform, and strategic marketing approach, the company is creating a supportive and thriving network of businesses. HorsePower Brands envisions a future where its diverse portfolio of brands operates seamlessly together, providing homeowners with unparalleled service and value. By fostering a collaborative environment and investing in innovation, HorsePower Brands is paving the way for a new era in home services, where entrepreneurial success and customer satisfaction go hand in hand. 10 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 10
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