portrays Mayor Jason Cilento.“And it’s really a town that you can always come home to.” With excellent recreational opportunities, schools, and affordable housing options, Dunellen also boasts easy access to major employment hubs like New York City and Jersey City, as well as fellow Middlesex County municipality, City of New Brunswick; home to Rutgers University and hub to the healthcare industry, making it an ideal location for families, professionals, and businesses. The focus is on providing top-quality amenities and services, and the borough is committed to enhancing safety and quality of life for residents, as it continues to grow and thrive. MARKETING THE BOROUGH To further enhance its appeal and attract new residents, businesses, and visitors, Dunellen is actively promoting the municipality to highlight its unique advantages, showcasing a community that is both welcoming and forward-thinking. Communications Coordinator, Billy George says the borough utilizes various organizations to help market the borough, including the Dunellen Downtown Management Organization who promotes and engages downtown businesses, participating in ribbon cuttings, beautification projects, and advertising milestones. The borough takes a multi-faceted approach to community engagement, reaching out through social media, print publications, and email blasts. George portrays,“Dunellen definitely has that close-knit feel. The mayor is active in the community, many residents have grown up together and now raise their own families here, and we have many volunteers that generously donate their time for the betterment of our Borough.” A HISTORIC AND FORWARD-THINKING APPROACH Downtown Dunellen offers the quintessential small-town experience, with its quaint 1920s-era architecture, featuring 3 story buildings complete with brick facades, awnings, and gooseneck lighting. This area of the community is currently experiencing a revitalization, coming back strong after decades of challenges. The Borough has implemented a redevelopment plan which was initiated in the early 3 CIVIL AND MUNICIPAL VOLUME 05, ISSUE 10 DUNELLEN, NJ
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