Superior Fresh

all the nutrients from those salmon. This is truly regenerative agriculture.” Aside from having to champion the sustainable credentials of his company, another challenge Gottsacker faces is around the complexity of Superior Fresh’s operation. He elaborates, “Our systems are extremely complicated. For us to be able to produce a really good-tasting fish with an all-natural, organic diet and, at the same time, grow organic vegetables is pretty incredible. So, we’re continuing to learn and there’s so much R&D taking place all the time. There are always challenges to be faced or changes to be made with every new facility and, as fast as we’re growing, it’s keeping up with these adjustments that keeps us busy.” Something else that Superior Fresh is always mindful of is food safety. The entire facility was designed with food safety in mind and recently the company received a near-perfect score for its Safe Quality Food (SQF) audit. “We’re also