Floor Coverings International

Stacey Vogler, CMO, adds that an investment in brand awareness to continue to grow the brand and gain market share is at the top of her list. “We’ve got a really great foundation of that brand experience. What we will be working on really closely with our franchisees is making sure that other people know about that great experience that we deliver.” Vogler adds, “We’ve already established ourselves as the premier in-home flooring company. From a brand experience and customer experience standpoint, our ratings across all the major platforms are best-in-class. I think the exciting part for us is as we grow locations and grow the business exponentially over the next few years, holding to those brands standards and ensuring that no matter how large we get, the customers that interact with us have the same great experience that the folks that are interacting with us today have.” PREFERRED VENDOR/PARTNER n Shaw Floors www.shawfloors.com