MassageLuXe

MASSAGELUXE That location really took off and a lot of the experiences we gained through our initial location in Rockhill, Missouri served us really well. We continued to grow from there.” BVM: What is the current extent of your franchise operation? Rentchler: “Currently, we have 68 locations in 16 different states, plus Washington, D.C., and are continuing to grow at a steady pace. All of our locations are franchised, and the majority of our franchisees are multiple-unit operators. We do have some franchisees that own a single unit, and manage it themselves, but the majority of our franchisees own two or more locations. The average deal size for new franchisees coming into the system is one-and-a-half locations per contract. Moving forward, we don’t expect that to change.” BVM: What do you look for in a potential new franchisee? Rentchler: “We don’t require our franchise owners to have experience in the massage industry. As a matter of fact, all of our franchisees have vastly different backgrounds. The majority have a high level of business acumen or executive level experience. Others have prior business ownership experience in a variety of different fields. For example, we have franchisees that are doctors; another owns his own office supply company; a few are in finance; and one even owns their own massage therapy school. “What I really look for when talking to candidates is passion about what it is we’re doing and what we’re trying to achieve. We believe that people benefit from massage and the other services that we provide in our spas. And we’re focused on trying to increase access for those services and do so in a way that’s reliable and ethical for our communities. We tier our membership services so that most people can come in and find something that meets their