East Texas Homes

builds – it’s about the legacy of positive impact the company has in the community. “When we build a development, we want to walk away and have the community say, ‘We are proud of this development; this is something we want to show people who come to our town.’ This is what we do, and what is neat is, people can say that even in a neighborhood full of $100,000 homes. It’s not a big, expensive, gated neighborhood, but it is a neighborhood of the cutest entry-level homes you’ve ever seen, one that anybody would be proud to live next to.” “That’s really what sets us apart from other builders,” Alston says, in conclusion. “Because there’s not a lot of profit margin in that type of stuff and that’s why you see builders eventually gravitate towards the most expensive home that they can sell. Houses are a commodity - the amount of money you can make is a percentage of the total price of the house and you can’t really cheat those numbers. So, if you sell a million- dollar house, you’ll make a lot more money than a hundred-thousand-dollar house. So, you have to be willing to do the quantity and to put up with everything it takes to get to that quantity - and we are. We’re happy to do it; we love the place that we are in the market.” PREFERRED VENDOR n Southwestern Electric Power Company (SWEPCO) www.SWEPCO.com/save