Signarama

SIGNARAMA to stay. But we’ve also seen wood signs increase; we’ve seen big foam signs increase; those seg- ments have grown. And even the typical vinyl graphics on a car or window aren’t going away any time soon, either.” As a third generation leader of Signarama, AJ vows to continue in his forebears’ footsteps. “Rarely does a family-run business make it to the third generation and I’m the third generation,” he states. “My grandfather ran the company and was the first president; then my dad ran the company; JT ran the company for a long time, and now I’m here. So, I couldn’t be happier working with my brothers and my dad and the other people in our business and, on top of that, to have the oppor- tunity to be President, this young. I’m enjoying the opportunity and just want to keep growing the brand, and do what JT was doing, and what my dad was doing, and what my grandfather was doing.” “No one really wakes up and says, ‘Man, I can’t wait to open up a sign business. That’s not some- thing that most people do,”AJ admits. “But the sign industry is vibrant; it’s creative; it’s fun; you’re helping business owners with a need. It’s not a luxury product. If you’re in business, you need a sign, you need graphics, you need marketing, you need all of this stuff. So, we’ve be- come the marketing business experts. Our tagline went from ‘The World Leader in Signs’ to ‘The Way to Grow your Business.’ It’s an extremely ful- filling industry because you’re help- ing people grow and, as corny as it sounds, you’re helping people achieve the American Dream. You really are.” PREFERRED VENDOR n Vista System www. vistasystem.com Vista System, a world leader in way-finding signage systems, offers a new concept that fills the gap between fabricated signs and modular sign sys- tems. Our sign frames offer clients with the advantages of a modern, modular system with the ability to provide a highly customizable solution for each project.