Pinnacle Freight

drivers,Ravallo explains,“We sawthe potential in the hazard- ous and the temperature-con- trolledmarketplace.” The companybegan to tailor its growth toward the demand for those hazmat and temperature controlled freight services,and quicklybecame a niche player in themarketplace. Ravallo onlyhired drivers with hazmat endorsements,leased only late-model trucks with state-of-the-art equipment, and began building a teamof top-notchmanagers. “We have a reallygood,strongmanagement team,”he explains.“This is what I’mmost proud of.Themanagers are hands-on,they’re pros.We’ve got the best of the best.” Organizing the companyaround the specific services of hazardous and temperature-controlledmaterials means Pinnacle provides spe- cialized knowledge,capabilities, and,most importantly,good customer service.“Basically,a truck is a truck; a refrigerated trailer is a refrigerated trailer. Ultimately it’s the peoplewho make the difference,”he asserts. “It comes down towho’s going to be the easiest to do business with.Who’s going to be at the phonewhen you need them? That’s whyour people really make the difference.We al- ways try to hire the best sales peoplewe can,the best dispatchers we can,and the best managers we can.Be- cause,ultimately,the person on the other end is going towant to do business with the person he feelsmost comfortablewith and gets the best response from.” Whilemuch importance is placed on Pinnacle Freight’s customer service,that service is facilitated by PINNACLE FREIGHT SYSTEMS, INC. WHAT: A multi-faceted trucking company specializing in tempera- ture-controlled and hazardous materials. WHERE: Florence, New Jersey WEBSITE: www.pinnacletruck.com AT A GLANCE PINNACLE FREIGHT SYSTEMS, INC. a streamlined operation.Pinnacle hasminimized its overhead,transit times,and repair costs by leasing its trucks and power units fromcompanies such asMiller TruckLeasing.Byentering into agreements that require the leasing company tomanage repairs and provide timely replacements,Pinnacle Freight has greatly reduced downtime and delays,as well as increased customer satisfaction and trust. In addition to operating leased vehicles,Pinnacle Freight also contracts small fleets and independents, and byworkingwith individual fleets across the coun- try,the company is able to offer more capacity to its customers and increase overall rangewithout having to lease or purchase additional trucks and trailers. The extramanpower allows for more expansive route options and the ability to offer their LoadDirect LTL Program,a delivery system that eliminates terminal transfers across the eastern half of the United States and California. In further efforts to improve operations at Pinna-