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Business View Magazine
explains: “Chinook is at a very unique place, right now. It’s
been around for 23 years, and it’s got a very established
reputation as being a fantastic facility. But our physical
growth has stopped in the last twelve years. Now, we’re
looking at what’s next. Are we going to just maintain or
are we going to grow? Are we going to grow differently?
We’re just getting into these discussions.
“Chinook’s initial vision was to provide care right through
dementia,” he says. (Dementia care is classified as SL
Level Four. The upgrade would put the facility into a cat-
egory that must meet certain government regulations in
return for public funding.) “I don’t think we’ve lost sight of
that; it’s just a matter of how that works in today’s mar-
ketplace with so much demand on government funding.
And how does that work in relation to our current facility?
Is that where we need to go; is there continued demand
for it? So as we do our strategic planning, we have to con-
